Smart TV’nin Türkiye Pazarındaki Yükselişi

1 - 24 aug 2016 02

Sadece iki sene içerisinde (2014-16) evlerimizde elektronik cihazlardan Smart TV bulunma yüzdesi yaklaşık iki katına (%12’den %24’e) çıktı. Her dört tüketiciden birinin evinde dijital çağın çok boyutlu ve yeni bir ürünü olan Smart TV göze çarpmaktadır. Bu trendin devam etmesiyle bir kaç sene içerisinde tüketicilerin çoğunda Smart TV olacaktır. Ayrıca Smart TV ile entegre dijital uygulamaların günlük hayatımızda mühim bir yer etmesi beklenmektedir.

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Google Consumer Surveys

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Google servislerinden dolaylı olarak çok kaliteli içgörü / insight elde edilebiliyordu.

Web siteleri trafik takibi konusunda standart oluşturmuş Google Analytics’ den, YouTube’ da videonuzun kaçıncı saniyesine kadar ne derece kitlenizi tutabildiğinizi gösteren Audience Retention’ a kadar, Google Trends e kadar bir çok araç mevcuttu.

Ancak Google bunu daha direkt hale getirerek, bilimsel olaran anlamlı, çok net ve basit bir araştırma verisi sağlayabileceğiniz yeni hizmetini başlattı.

Google Consumer Surveys

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The Best Tools for Consumer Insights

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1. For fast focus group data: YouTube Analytics and Google Consumer Surveys

You probably know the lyric: “Start at the very beginning, it’s a very good place to start.” As marketers, we know different. For us, every new beginning starts with the end … of our last campaign. What specific, actionable learnings from last time can we apply before we begin? To pinpoint those learnings, know who on your internal or agency team has access to your YouTube Analytics dashboard and ask them to take you through the results of your last campaign.

2. For in-depth consumer insights: Google Trends

Google Trends is another great tool to confirm hypotheses about your audience’s interests. Or if you’re still exploring topics, Google Trends will show you where your audience’s interest is growing or dying off. Within your competitive set or industry, what topics of interest can you uniquely own? Google Trends will help you find an answer.

3. For more ideas on what consumers love: Google Correlate

The last tool we’ll explore is Google Correlate. Think of Google Correlate as a matchmaker for search trends. Say you’ve discovered a rising trend—like “how to contour”—and you want to find more topics like it that your audience is interested in. Google Correlate looks for other queries that follow a similar search pattern. Unlike “related searches” in Google Trends, these are not searches that are necessarily related to contouring—just searches that happen along the same timeline. You can learn more about Google Correlate and how to use it here.

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85 bin eposta konu satırından çıkan analizler

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Takeaways:
Keep it short. Ultra-short. And when you go longer, at least make sure that the first 30 characters are enticing and informative enough on their own to get mobile readers to open.

If it genuinely makes an subject line more compelling, include a name variable. But don’t put a first name in there just because you can. Five years ago, it might have been novel to see your name in a subject line, but at this point it’s old hat.

Take some data-driven motherly advice: don’t yell and always mind your manners. Use “please” and “thank you,” and say “sorry” when you mean it.

Luring your reader with what they’ll get in return for opening, like the answer to a question, entices them to open.

As long as it’s appropriate, you’re fine using words like “now” and “today,” but don’t just shoehorn them in because you think it’ll result in a boost in your opens.

The important thing to remember here is that when it comes to sales emails, open rate isn’t the most important metric – revenue generated is. But surprisingly, promotional emails with words like “sale” and “offer” maintain a respectable open rate, and “free” sees a noticeable increase.

Don’t send fewer emails; create more specific email campaigns that are targeted and are crafted for a smaller subset of your users.

Mixpanel

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