The Digital Agency

The Digital Agency” is a digital marketing agency which I am founder & director of.

The Digital Agency is a digital marketing agency with offices in London and Istanbul. The Digital Agency has expertise in website production, social media communication, search engine optimization, Facebook & Google advertising through 12 years of experience with 110 brands in 400 projects.

World-class brands that trust The Digital Agency include:

  • World’s largest tire manufacturer: Michelin
  • World’s leading beauty company selling direct: Oriflame
  • World’s largest hotel chain IHG that owns Holiday Inn
  • World’s largest hosting company: Equinix
  • World’s 3rd largest biscuit producer: Yildiz Holding (owner of McVities, United Biscuits, Godiva)
  • World’s largest natural products company: Dabur
  • Europe’s largest auto service station chain: Euromaster
  • Europe’s largest integrated meat factory: Aytaç
The Digital Agency

Not digital marketing, just marketing

Findings from the Gartner 2015-2016 Chief Marketing Officer (CMO) Spend Survey clearly show that the term “digital marketing” is on the wane. The survey reports that many chief marketing officers are “done” with the term digital marketing – it’s just called marketing now. The report states that 98 per cent of marketers no longer make a clear distinction between marketing online and offline and say the disciplines are merging. However, only about a third those surveyed said that digital marketing techniques are fully incorporated into the overall marketing operation. While the term “digital marketing’ may feel overused, some marketing teams still have a learning curve ahead of them.

The Term ‘digital marketing’ is becoming obsolete

Fighting Engagement Bait on Facebook

People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.

Facebook Newsroom

Social Media Advertising works for brand building says Oxford University study

Campaigns that ran on Facebook and Instagram had a mostly positive effect on consumer attitudes towards the brand, proved an exhaustive study by Kantar Millward Brown and Saïd Business School, University of Oxford.

Key takeaways from the study
Digital is important for long-term brand building as well as sales
Desktop isn’t dead!
Things don’t stay shiny and new forever
Be more human
Digital works best as part of the media mix

Read more at Campaign Live

The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022

We’re about to enter the final quarter of 2017, and the relevance and importance of social media are at an all-time high. It has become an indispensable part of our digital communications strategies and delivers measurable results in branding, leads and sales.

The world of social media may be dynamic and constantly evolving, but one thing always remains constant: the steady pattern of growth. In fact, social media users now number 2.8 billion globally. And businesses are clamoring to get a piece of the action.