85 bin eposta konu satırından çıkan analizler

why-do-people-open-emails-ctt

Takeaways:
Keep it short. Ultra-short. And when you go longer, at least make sure that the first 30 characters are enticing and informative enough on their own to get mobile readers to open.

If it genuinely makes an subject line more compelling, include a name variable. But don’t put a first name in there just because you can. Five years ago, it might have been novel to see your name in a subject line, but at this point it’s old hat.

Take some data-driven motherly advice: don’t yell and always mind your manners. Use “please” and “thank you,” and say “sorry” when you mean it.

Luring your reader with what they’ll get in return for opening, like the answer to a question, entices them to open.

As long as it’s appropriate, you’re fine using words like “now” and “today,” but don’t just shoehorn them in because you think it’ll result in a boost in your opens.

The important thing to remember here is that when it comes to sales emails, open rate isn’t the most important metric – revenue generated is. But surprisingly, promotional emails with words like “sale” and “offer” maintain a respectable open rate, and “free” sees a noticeable increase.

Don’t send fewer emails; create more specific email campaigns that are targeted and are crafted for a smaller subset of your users.

Mixpanel

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Paypal Türkiye’deki faaliyetlerini durdurdu

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Hayırlısı.

https://www.paypal.com/tr/home#faqs

PayPal Türkiye’deki operasyonlarını neden durduruyor?

Türkiye’de ödeme faaliyetlerinde bulunmak için yaptığımız lisans başvurusunun BDDK tarafından reddi nedeniyle faaliyetlerimizi durdurmaktan başka bir seçeneğimiz bulunmamaktadır.

Gelecekte Türkiye’deki müşterilerimize yeniden hizmet verebilmek için gerekli izinlerin alınması yönündeki çalışmalarımız devam edecektir.

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Düşen organik erişime rağmen markalar Facebook’ta daha aktif

Daily post frequency rose by 36 percent on Facebook and by 14 percent on Instagram, while slipping by 2 percent on Twitter.

Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable.

Instagram topped Facebook and Twitter in terms of engagement rate, and brand with the smallest followings (1,000 or fewer) on all three social networks boasted the strongest engagement rates.

Adweek

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