Please click here to download CV as a PDF.

This is an interactive CV of Burak Bakay, currently Project Manager @ Yıldız Holding.
What you can see below are:

• Specialties, Expertise
• Summary of Career
• Education Life
• Experience in Yıldız Holding,
• Experience in Ülker
• Experience in Sintel
• Experience in İnteraktif Yazılım
• Experience in Warnerblade
• Brand & Campaign Sites Project Management
• Company Sites Project Management
• Newsletter Examples
• Latest Tweets

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Digital Marketing, Interactive Communication, Project Management, SEO (Search Engine Optimization), Social Media, Traffic Analysis, Procurement, Coding, Server Management, Blogging, Web Content Editing, Photography, Video Production

Dozens of web sites under Ülker, Sintel, Interaktif Software and Warnerblade roof were published and reached millions of visitors. Creating, producing, finalizing and managing all stages of these web and mobile projects.
First prize of 50.000 TL with 2.4 million view count plus ‘Best Ad’ prize in an online video advertisement competition held by Yenibiris.com and Hurriyet. (News featured on popular media such as Hurriyet, Mynet, Marketing Turkiye…)

Bilkent University, Economics (Full Scholarship)
Activities and Societies
warnerblade.com (4 million times viewed site warnerblade.com hosts details of activities)
Bilkent DOST Bike Club (Outdoor Sports Club founded by Nasuh Mahruki)

January 2010  — Present (3 months)

Project Management and Asst. Project Management of sites at:
http://www.burakbakay.com/category/siteler/

CASE STUDY

Holding Information Technology Company Web Sites
Project management of exper.com.tr, xcellerator.com.tr, datateknik.com.tr, gi.com.tr, mersasistem.com.tr included renewing, integrating with ERP systems such as Workcube, SAP, CCS (Central Communication System) and centralized membership. IT Group Company sites (less than 10) had reached half of all Yıldız Holding (YH) sites’ (90) traffic. Especially exper.com.tr solely exceeded 10 million visits. As IT Group Companies attract more computer-savvy consumers and more budget is spent on online ads, search engine optimization and banner plan efficiency adjustments are crucial. IT sites were built from scratch by keeping SEO on mind as half of all YH traffic comes from Google. These sites played a leading role on interactive technology of YH sites by including cutting edge features such as web2phone applications enabling users to connect via web page to a call center salesperson in a click, pre-ordering, B2B modules, ERP integrations, online warranty checks, interactive applications such as building your own performance pc online and ordering it directly. These features immensely exceeded user expectations from technology companies’ site, helped to decrease call center costs and increased sales directly by opening the door to a new e-sales channel and indirectly by promoting services and products at a ahead of market scale.

March 2008  — February 2010 (2 years )

Project Management and Asst. Project Management of sites at:
http://www.burakbakay.com/category/siteler/

CASE STUDY

Traffic Standardization of All Holding Sites
There was little traffic data on early 2008 about all Holding sites and agency was using Statcounter which is a priced service, less detailed and had errors. Instead, free, continuously enhancing, faster and more reliable Google Analytics (GA) is implemented on all sites at all pages. Even onpage actions are recorded via GA to see detailed user movements on site. Now, all 90 Holding site has GA and Interactive Communications Department (ICD) received over 100 million GA data to evaluate even a single user. With this data, ICD had analyzed the total number of visits, page views, unique visitors, which keywords incoming visitor had searched, what time does a visitor spend on our site from a certain advertised site and even set goals to record conversion rates to calculate ROI and performance of the web campaign. Calculating the performance and quality of incoming traffic helped the media plan to eliminate sites with less targeted traffic therefore increasing total customer experience. Data on sites showed which ads and products perform better and which keywords are searched more, meaning a continuous market research on every major site is executed. ICD gave restricted access to brands and agencies to help them understand the movements and reactions of the consumer viewing the web page. Top 10 best performing sites are published via monthly Interactive Trend Report to most executives and all marketing team meanwhile more detailed and in-depth analysis are done internally and between departments/brands/companies.

January 2008  — March 2008 (3 months)

Helping newfound Turkey branch of an international VoIP hardware provider
Generating direct sales leads by combining tools such as CRM, Emailing and web site
Synchronization of marketing strategies between other countries
Cross training between other locales

May 2007  — December 2007 (8 months)

Directing marketing activities, mostly online.
Building up the sales channel.
Helping production development.
Services promoted to Private Educational Institutions included online ERP software that enabled various activities: Students had chance to follow their grades; study, send and receive homework, feedback all online. Parents were able to observe development of their children, watch classes on webcams, direct contact to teachers. School management did most of their routine work ranging from printing out exam results to administering teacher-student conversations.
One of the side projects “egitimportali.com” received millions of hits and comes on first page of Google Search “Eğitim”
Startup had initial approval of Tubitak.

January 2002  — December 2006 (5 years )

Warnerblade.com: 4 million viewed homepage warnerblade.com hosts details of activities such as web design and content network. Warnerblade is a collaborative social network which was founded like an ordinary university club but turned out to be much more popular, reaching millions of views online, making it to Hürriyet, Mynet, Marketing Turkiye…

Group members are currently located around the globe and use warnerblade network to keep activity on photography and video production as well as organizing various activities and sporting events.

Google search of unique keyword warnerblade brings around 50.000 results, proving the amount of content supplied to world wide web.

Founder & Director at warnerblade
Administrator of 1500 members on warnerblade network
Writer of 3000 posts on warnerblade.net
Editor of 200.000 posts on warnerblade forum