Agency Claims Instagram-Style Images Perform Better Than Studio and Stock

Here’s what Laundry Service found: Using regular photos, the company saw a 2.35% click-through rate. With Instagram-style shots, that increased to as high as 8%. When tying ad performance to sales, Laundry Service saw conversion rates increase by 25%.

http://adage.com/article/digital/effective-ad-creative-instagram-photo/292906/