Burak Bakay

I'm founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here

Book Summary of Ego Is the Enemy by Ryan Holiday

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According to author Ryan Holiday, ego is more than confidence; it’s a feeling of superiority that distorts our perception of others. This can lead to overestimating our abilities and underestimating challenges, leading to failure and negative traits like addiction and depression.

Even small amounts of ego can hinder success. Holiday identifies three ways ego can lead to failure: before success, during success, and after success. These will be explored in the following sections.

Attaining Success

Holiday believes that ego can hinder success by distorting your thoughts and preventing you from achieving your goals. To overcome this, he suggests stopping self-talk and self-centred thinking to control the influence of ego.

Stop Talking About Yourself

Holiday observes that ego often drives people to self-promote, particularly on social media, by posting their thoughts, activities, and interactions. However, he warns that this type of talk can hinder success by replacing action with mere words. Holiday identifies self-promoting talk as a hindrance to success because:

Holiday argues that self-promoting talk can hinder success by monopolizing time that should be spent working towards goals, sapping psychological energy by providing a false sense of accomplishment, and preventing necessary periods of silence for productive reflection. Research supports these claims, showing that visualization of positive outcomes can decrease enthusiasm and that meditation can improve focus by allowing for silence and freedom from distractions.

Stop Thinking About Yourself

Holiday advises against self-centered thinking as well, as egotistical thoughts can lead to self-aggrandizing ideas that hinder success. He outlines three ways that such thoughts can paralyze you: shifting focus from tasks to “greatness,” preventing action out of fear of imperfection, and creating a barrier between you and reality by ignoring facts or imagining threats.

Aim to Do Something, Rather Than Be Someone

Holiday warns that ego can hinder achievement when it drives us to prioritize recognition over accomplishment. We face a choice between being somebody (earning recognition for doing a job as expected) or doing something (accomplishing things that elevate our profession or the world).

Pursuing recognition can lead to compromising our values and betraying friends to obtain markers of success like promotions. Pursuing accomplishment may not bring superficial markers of success, but it allows us to positively impact others by contributing ideas to the world.

Become a Lifelong Student

Holiday warns that ego can hinder your progress by making you believe that you have nothing left to learn and don’t need improvement. However, the need to learn never ends, and even experts can still learn to improve.

To continue your growth as a lifelong student, Holiday suggests seeking feedback, taking on new challenges, learning from successful people in your industry, utilizing training courses and books, and becoming a mentor to someone less experienced.

Control Your Passion

Holiday challenges the notion that passion is the key to success, pointing out that it can actually hinder progress. While caring about your project is important, unchecked enthusiasm can blind you to potential problems and cause you to ignore objections and jump ahead too quickly.

Passion often masks weaknesses in a project, which can lead to failure when reality sets in. Instead of relying solely on passion, Holiday suggests being realistic and strategic in pursuing your goals.

Keep Your Head Down

Holiday suggests three things to overcome the urges of the ego:

  • Be a helper: Take humble positions that will help you learn about your business from different perspectives.
  • Keep your temper: Stay in control of your emotions and act professionally, even when mistreated.
  • Do the work: Work hard to put your ideas into practice and avoid getting caught up in grand ideas or self-promotion.

Maintaining Success

Holiday offers advice on how to handle success and the challenges that come with it. One of the main challenges is navigating your ego, which can cause you to behave poorly and ultimately lose the success you’ve achieved.

To prevent this, Holiday recommends staying a lifelong student, keeping your priorities in focus, and avoiding letting your success destroy itself. Don’t become complacent and always be open to new lessons, ask yourself if new opportunities will advance your ultimate goal, and beware of feelings of entitlement and the need to control others.

Recovering From Failure

After exploring how ego can hinder success, let’s see how it can also lead you astray in times of defeat. Failure is inevitable, but how you react to it will determine your future success. Ego is especially dangerous during this stage because it can make it difficult to react rationally and can make failure permanent.

However, with the proper attitude, you can turn failure into eventual success. Holiday suggests turning “dead time” into “alive time” by using non-productive periods to prepare for your next step, letting your “low moment” transform you by honestly assessing what went wrong, redefining success to focus on efforts rather than outcomes, and cutting your losses instead of falling into the “sunk cost fallacy”.

Resist Feeling Hatred

Holiday warns that blaming and anger are ways that ego can hinder recovery from failure. When we fail, our ego wants to blame someone else, but this only prolongs our suffering. Hatred accomplishes the opposite of what we hope – it exposes our bad side and makes people lose sympathy. Love, on the other hand, is transformational.

Even if we feel it’s undeserved, loving someone who has wronged us allows us to gain perspective and understand the forces at play. This way, we avoid placing blame and can emerge from failure as a stronger person.

Book Summary of The Power of Now by Eckhart Tolle

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We often seek peace, joy, and fulfillment throughout our lives by pursuing various avenues like accomplishments, relationships, experiences, and material possessions.

However, according to The Power of Now, genuine peace and fulfillment can only be found by immersing ourselves entirely in the present moment. By doing so, we connect with our true selves and enjoy life to the fullest, free from distracting thoughts and perceptions that skew our view of the world.

The Problem: We Spend Much of Our Time Consumed in Thought

We often get lost in thoughts about dinner, work, promotions, possessions, and errands, which prevents us from being present. These thoughts revolve around the past or future, over which we have no control. By focusing on the present, we can positively impact our lives.

Dwelling on the past leads to negative emotions like guilt, regret, and resentment, while focusing on the future creates stress and anxiety. The pain-body, a cumulative entity of past hurt, can also influence negative thoughts and actions.

In the full summary, we will discuss ways to overcome the pain-body and plan for the future while remaining present.

Your Ego Causes Problems

Why do we waste time on things beyond our control instead of being present? It’s because of the ego, which tries to control our thoughts, emotions, and behavior. The ego creates a false identity based on external factors like past experiences, career, and political affiliation.

This false identity can be shaken by new experiences or challenges. The true self, or Being, is a purer energy within us that is unaffected by external forces. To access inner peace, we need to disconnect from the ego and observe our thoughts from a third-party perspective.

By doing so, we briefly disconnect from the ego and connect with our true self, allowing us to be fully present. More on this in the full summary.

The Solution: Be Present in Every Moment

The past and future are only in memories and projections. Being present is the only way to escape the control of the ego and pain-body. When we dwell on the past or future, we create our own suffering.

Being present doesn’t change external circumstances, but it helps us face challenges with more mental capacity. Life has cycles of success and failure, and accepting the present means acknowledging its existence without wishing for something else.

You can choose to change, leave, or accept a difficult situation. Being present takes practice, like strengthening a muscle.

How to Be More Present

To be more present in everyday life, it’s important to stay aware of both your mind and body. Your body can give you clues to your mental and emotional state, such as clenched fists or a stiff neck. Use your body as a tool to bring your mind back to the present by connecting with your inner body through techniques like deep breathing and relaxation. Practicing this regularly will help you stay present and spend more time in the Now.

Benefits to Others by Being Present

Being present benefits both you and those around you by allowing you to form genuine connections and relationships with others from a place of inner peace.

However, when your ego is in control, it can generate negative emotions that affect your interactions with others. This lack of presence is a common issue among humans, which can send negative energy into the world.

Book Summary of Can’t Hurt Me by David Goggins

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David Goggins’ book “Can’t Hurt Me” details his journey from being controlled by circumstances to proactively pursuing greatness through new challenges. He believes that everyone can cultivate a drive for self-improvement to overcome obstacles and achieve their goals. The book also offers ten challenges to aid in efficient goal attainment.

Challenge 1: Face Your Bad Hand

Acknowledging and overcoming challenging circumstances can pave the way for personal growth and development. David Goggins’ story exemplifies this, as he drew strength from his struggles with an abusive father and school difficulties to open new doors.

To confront current obstacles, it’s important to reflect on past and present circumstances. Starting a journal and listing difficult experiences can help gain clarity on challenges faced growing up and currently.

This can include issues such as abuse, low self-esteem, or feeling stuck in one’s comfort zone. Current challenges may involve a limiting boss or self-sabotage.

Challenge 2: Set Up Your Accountability Mirror

To achieve success, it’s important to break down your goals into smaller steps and hold yourself accountable. Goggins used post-it notes on his mirror to remind himself of his goals and worked towards them each day. He faced racism and struggled with school, but used his accountability mirror to improve his reading skills and pass the Air Force qualifying exam.

To create your own accountability mirror:

  1. Write down your insecurities and use them as an opportunity to improve yourself.
  2. Write down your goals and dreams, breaking them into specific steps on separate Post-it notes. Place them on the mirror as a visible reminder to work on them daily.

Challenge 3: Get Used to Discomfort

Building mental willpower is crucial for achieving goals. Goggins struggled with swimming training in the Air Force due to a lack of prior experience and almost gave up. Later, he joined the Navy SEALs but had to lose 106 pounds in three months to qualify.

To overcome discomfort and achieve your goals, try doing things that make you uncomfortable regularly.

Start with writing down things you dislike or should be doing and try doing them consistently. Push yourself to do something uncomfortable every day and gradually make it more challenging.

Challenge 4: Best Your Opponent

Doubting yourself can sabotage your success when striving towards your goals. Instead, use that perceived doubt as motivation to prove your opponent wrong. Goggins used this tactic during Hell Week, encouraging his team to exceed their superiors’ expectations and “take their souls.”

To use this strategy, identify a challenge and opponent, then showcase your skills through a project or task. Channel the negative energy towards the obstacle or opponent to excel and exceed their expectations, ultimately earning their respect.

success concept ladder with glowing light bulb

Challenge 5: Visualize Success

Visualizing the obstacles in your path and imagining the feeling of achieving your goal helps you push through and overcome challenges. When recovering from injury during SEAL training, Goggins encouraged himself to keep going by reminding himself that quitting is the only way to fail and visualizing how he would feel upon completion.

To apply this technique, visualize the obstacle you need to overcome and anticipate any difficulties, developing a plan to address them.

Challenge 6: Stock Your Cookie Jar

To stay motivated when facing obstacles, recall your past accomplishments – your “Cookie Jar” – advises Goggins.

Book Summary of Be Your Future Self Now by Benjamin Hardy

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In “Be Your Future Self Now,” Benjamin Hardy makes the case that in order to achieve ultimate success, you must become your highest self, or “future self.” Achieving this requires identifying your higher self and committing to life-changing goals above all else. This guide will explore Hardy’s argument and provide recommendations for adopting the necessary mindset, supplemented by other success experts.

The Importance of Your Higher Self

According to Hardy, success in life means reaching your full potential by becoming your highest self. This requires all your present actions to move you closer to that goal. Identifying your higher self early on is crucial because your present actions are driven by your future goals and desires.

Having a clear and ambitious vision of your higher self helps you take productive actions in the present that will benefit you over time. Conversely, lacking a clear vision of your higher self leads to unproductive actions that harm your progress towards becoming your best self.

When You Lack a Clear Vision, You Become Unproductive

According to Hardy, lacking a clear vision of your higher self leads to unproductive behaviors that hinder your progress towards becoming your best self. These include instant gratification and non-crucial activities that feel rewarding in the short-term but do not contribute to your long-term goals.

Engaging in such behaviors takes away from the time you should be dedicating towards becoming your higher self. Hardy recommends identifying your higher self and committing to your future goals and desires to avoid unproductive behaviors and ensure that your present actions are beneficial in the long term. The following sections will outline his recommendations for doing so.

How to Become Your Higher Self

The next sections will cover Hardy’s four primary suggestions for achieving your highest potential and how to apply them.

  • To become your higher self, according to Hardy:
  • Identify who you want to become and the big goals that person has achieved.
  • Prioritize three achievable goals to work on over the next five years that will lead you towards your higher self.
  • Set specific 12-month goals with clear success criteria to measure your progress towards your priorities.

For example, if your higher self is a renowned graphic designer, your priorities may include getting degrees with stellar grades, building an impressive portfolio, and doing freelance work for local businesses. Your 12-month goals may include finding a mentor, planning your required courses, and achieving a minimum B grade in each class.

Recommendation #2: Set Your Higher Self as Your Daily Priority

To make steady progress towards becoming your ideal self, prioritize daily actions that align with your goals and avoid distractions.

Principle #1: Disregard Non-Crucial Activities

Avoid activities that do not contribute to achieving your goals, such as painting your house, which takes time away from pursuing your 12-month goals.

Principle #2: Schedule 12-Month Goals First

Schedule daily time to work on your goals before other urgent tasks, such as working on your graphic design portfolio before your sales job.

Principle #3: Replace Instant Gratification Habits

Cultivate beneficial habits that align with your goals, such as checking out book cover designs on Goodreads instead of playing video games to improve your graphic design skills.

Recommendation #3: Seek Out Beneficial Environments

Hardy’s Recommendation #3 is to seek out environments that will aid in becoming one’s higher self. This can be achieved by stepping out of one’s comfort zone and surrounding oneself with people who are better than them.

These actions can help develop the skills and habits needed to progress towards one’s goals.

To do this, one should attempt tasks that their higher self would excel in and seek out individuals who have achieved similar goals or are closer to achieving them.

Recommendation #4: Have an Empowering View of Life and Fate

Hardy argues that a disempowering view of life and fate can prevent people from becoming their higher selves. This view is often shaped by three factors: their past, their current circumstances, and a sense of helplessness about their ability to control their future.

Hardy advises adopting three empowering beliefs to become your higher self.

  1. Firstly, don’t let your past dictate your future; learn from it and use it to grow.
  2. Secondly, take ownership of your circumstances and ability to change. Find at least one way to benefit from any situation and identify actions you can take to change your circumstances.
  3. Lastly, believe that you’re the creator of your own fate and that your purpose is to achieve fulfillment and become the highest version of yourself.

Adopting a firm belief that you will become your higher self and expressing gratitude for it will reinforce your belief in yourself and empower you to take necessary actions to achieve your goals.

Book Summary of Hyperfocus by Chris Bailey

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Bailey’s Hyperfocus challenges the popular belief that time management is the key to productivity, proposing that attention management is more effective. The book outlines two attention management methods: hyperfocus for productivity and scatterfocus for creativity.

The guide includes a five-step process for hyperfocus, as well as the benefits of intentional mind-wandering. The article compares Bailey’s strategies to other experts’ recommendations and provides supplementary information.

Before You Hyperfocus: Understanding Where Your Attention Goes

To become more productive and creative, managing your attention is crucial. Chris Bailey, a productivity guru, asserts in his book Hyperfocus that many of us spend little time consciously focusing our attention. To understand your current state of attention, Bailey recommends creating an attention management matrix by sorting tasks into four quadrants.

  1. Quadrant 1 includes unnecessary tasks that are both unproductive and unenjoyable.
  2. Quadrant 2 consists of distracting tasks that are enjoyable but unproductive.
  3. Quadrant 3 includes necessary tasks that are productive but unenjoyable.
  4. Quadrant 4 is reserved for meaningful tasks that are both productive and enjoyable, and help fulfill your broader purpose in life.

The 5 Steps of Hyperfocus

Bailey suggests deliberately managing your attention through hyperfocus, which involves directing your attention to one task at a time. According to Bailey, this approach is effective because a task comfortably fits in your working memory, which has a limited capacity.

Attempting to focus on more than one task at a time can overcrowd your working memory and cause you to forget information. As such, it is best to focus on one complex task at a time to ensure you can complete it effectively.

Bailey’s method for hyperfocusing can be summarized in five steps:

  • Decide when to focus
  • Choose what to focus on
  • Manage distractions
  • Focus for a set time
  • Sustain your focus.

Step 0: Decide when to focus

For successful hyperfocus, plan when and for how long you’ll focus. Bailey suggests starting with a comfortable duration to make it a daily habit.

As you become accustomed, your focus time will increase. Schedule your focus sessions based on your schedule, energy levels, and tasks. Choose times when you have free time and high energy levels to make the most of your hyperfocus.

Step 1: Choose what to focus on

Picking the right task is crucial for effective hyperfocus, according to Bailey. Quality tasks lead to quality work and impact, so focusing on meaningful or high-impact tasks is recommended. Bailey suggests using the attention management matrix to identify these tasks, or setting three daily goals to prioritize important tasks. By focusing on high-priority tasks, you’ll know what to hyperfocus on and what to avoid.

Step 2: Limit and Manage distractions

To hyperfocus in Step 2a, limit distractions that divert attention from the chosen task. Bailey explains that distractions are hard to avoid, as we have a “novelty bias” that rewards us with dopamine when we give in to them.

To limit distractions, keep the original purpose in mind and return to the task when the distraction passes. For enjoyable distractions, it’s okay to indulge but remember the original goal.

Step 2b: Manage Distractions

To limit distractions during hyperfocus, Bailey recommends dealing with them before starting to focus. Distractions are more tempting when we’re resisting complex tasks, so make them less accessible and inconvenient to access, such as disconnecting from the internet.

Bailey also suggests evaluating the redundancy of our tools and considering whether we really need them, to reduce the likelihood of giving in to tempting distractions.

Step 3: Focus for a set time

To aid Step 3 of hyperfocus, Bailey recommends two routines: meditation and mindfulness. Meditation involves focusing on one thing and returning to it when your mind wanders, with focusing on your breathing being a popular choice.

Mindfulness is being aware of everything you experience in a given moment, which can be practiced during simple daily tasks such as washing dishes. These habits are beneficial for hyperfocus as they increase working memory capacity.

Step 4: Sustain your focus

To prevent your mind from wandering, Bailey recommends matching your tasks to your skill level and increasing the number of high-impact tasks you do.

If your tasks are too easy, you might become bored, and if they’re too difficult, you might become stressed. Both of these can lead to mind-wandering. By adjusting your tasks to your skill level, you can reduce mind-wandering and stay focused.

Understanding Intentional Mind-Wandering

Bailey suggests intentionally managing your attention in two ways: hyperfocusing and scatterfocus. Scatterfocus involves intentionally leaving room in your working memory for mind-wandering to rest and increase creativity.

Bailey offers two suggestions for how to let your mind wander on purpose. The first is to perform an enjoyable, easy work while having a pad of paper nearby to scribble down any brilliant thoughts that spring to mind. Secondly, schedule two 15-minute blocks each week to write down any useful thoughts that come to mind.

Tips for Intentional Mind-Wandering for Better Sleep

By taking a break from controlling your behavior, deliberate mind-wandering allows you to relax and recharge your brain. Bailey recommends regular mind-wandering sessions throughout the workday to maximize productivity, but the exact timing depends on individual factors such as workload and energy levels. Bailey offers the following two methods for determining your appropriate break time: Try different things and pay attention to when your energy levels drop. Resting every 90 minutes is recommended to take advantage of the natural energy cycle.

How to Intentionally Mind-Wander for More Creativity

Intentional mind-wandering boosts creativity by creating and connecting new “bits” of information in the brain. To intentionally mind-wander for creativity, you can increase the quality of information you encounter and allow your brain to subconsciously work on unsolved problems through the Zeigarnik effect.

Illustration of light bulb ideas

This effect allows your brain to connect different stimuli to your problem and potentially solve it. Intentional mind-wandering increases the likelihood of encountering the stimulus you need for a creative insight by maximizing the number of stimuli you encounter.

  • To enhance your creativity, Bailey advises purposefully letting your thoughts wander in crowded areas to enhance the amount of external stimulus.
  • Writing down a problem you’re stuck on and then doing a fun, easy task can manipulate the Zeigarnik effect and help your brain make useful connections to your problem.
  • Additionally, because of the comparable cerebral activity and information accumulation to deliberate mind-wandering, napping might inspire creative discoveries.
  • To use sleep for creativity, ask yourself important questions and review information before going to sleep to let your mind wander around these topics and potentially wake up with new insights.

Book Summary of Psycho-Cybernetics by Maxwell Maltz

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Psycho-Cybernetics teaches us to view our mind as a machine, which can be programmed for success and happiness. By adopting this mindset, we can significantly enhance our self-image and boost our capacity to achieve our goals.

Part 1: What Is Psycho-Cybernetics?

In the initial section, we delve into why plastic surgeon Maxwell Maltz turned to psychology and cybernetic theory to decipher the root causes of success and failure. Subsequently, we elucidate Maltz’s theory on how the human brain functions in achieving goals based on cybernetic principles.

Why a Plastic Surgeon Turned to Psychology

During his stint as a plastic surgeon, Maltz noticed a distinction in how patients reacted to “physical flaws” being corrected. Post-surgery, certain patients experienced an immediate upswing in self-esteem and confidence, leading to increased goal attainment.

Conversely, some patients’ personalities remained unaltered post-surgery; their thoughts, emotions, and actions stayed the same as if the “flaw” was still there. Despite their transformed external appearance, their self-perception and success rate remained unimproved.

Your Physical Appearance Doesn’t Define Your Self-Perception

Maltz’s observation of the variance in patient response to physical correction prompted his pursuit of the mind-body connection and its impact on confidence and success. He ultimately concluded that self-perception holds greater significance than physical appearance.

One’s thoughts about themselves shape their approach to life, success, and happiness, not their physical features. Maltz realized that to achieve self-improvement and success, it was crucial to eliminate negative thought patterns that hindered patients’ self-perception and success.

Cybernetics: Your Mind Works Like a Machine to Reach Goals

To understand why people perceive themselves the way they do, Maltz analyzed the reverse process of successful goal achievement and linked it back to self-perception. This led to his interest in cybernetic theory, which revealed that the human brain operates based on similar principles as machines. Both rely on positive and negative feedback to guide them towards goals.

For example, a missile uses sensors to hit a target, while the brain uses feedback to learn how to eat. Once a successful process is recorded, the brain discards negative feedback, allowing for repeated action without conscious thought.

Part 2: Your Self-Image Defines Your Experience

Maltz believed that our brains work like a cybernetic machine, using feedback to reach goals. However, it’s not always easy to achieve our conscious goals if our internal programming doesn’t align with them. For instance, you may want to make friends but subconsciously push people away. This conflict arises due to a discrepancy between your conscious goals and your self-image, according to Maltz.

What Is Your Self-Image?

Your brain has recorded all your experiences, shaping your self-image which defines who you are, how you express yourself, and how you act. For example, falling over can be perceived as a fact or lead to an identification like “I’m a klutz,” influencing your behavior and self-image.

What Influences Your Self-Image?

Maltz believes your self-image is a product of thoughts you’ve chosen to believe about your past experiences, even if they’re inaccurate. Your nervous system reacts to your thoughts as if they’re true, regardless of their accuracy. Maltz illustrates this by comparing it to being hypnotized into thinking you’re in a snowstorm, causing your body to physically react to the suggestion.

Your self-image is shaped by the opinions and beliefs of those around you and your own imagination. Mental images and strong impressions become beliefs that define your self-image. Your nervous system reacts to these beliefs, creating emotional and physical responses.

Your Self-Image Impacts Your Behavior

Maltz believes humans and machines interpret feedback differently to achieve their goals. Humans rely on their self-image to interpret feedback, which can lead to failure or success. To achieve success, you need to align your self-image with your goals and interpret feedback that moves you towards them.

Part 3: Use Your Imagination to Create Success

Maltz suggests that by using your imagination, you can improve your self-image and reprogram yourself. The first step is to become aware of whether you’re using your imagination positively or negatively.

If you’re using it negatively, you need to make a conscious effort to create a mental picture of yourself as successful and practice feeling successful. By regularly creating positive feelings, you can replace negative beliefs with new successful beliefs and improve your self-image.

Five Self-Image Alignment Methods

Maltz presents five methods for using imagination to improve self-image and achieve success:

  1. Change a daily habit to prove that change is possible and affirm that you can choose to think differently.
  2. Practice physical relaxation to make your mind more receptive to positive suggestions and create space for positive thoughts.
  3. Use imagination to recall successful memories and create successful feelings to imprint on your self-image.
  4. Focus on a clear goal to find the motivation to change your self-image and develop the habit of success.
  5. Cultivate happiness to improve overall wellbeing and increase resilience to physical setbacks. Maltz argues that negative attitudes are bad for health and happiness.

Part 4: Release Your Limitations

Maltz suggests that breaking free from negative thoughts and developing a happy, successful mindset is possible by creating positive feedback loops. He recommends three methods to replace negative thoughts with positive ones and redirect yourself towards success.

Method 1: Turn Challenges into Opportunities to Improve Your Self-Image

Maltz believes challenges are opportunities for growth and success, but those with negative self-image often see them as crises. Planning ahead is crucial in overcoming fears and moving past your comfort zone. By identifying fears and using imagination to visualize confident responses, one can better prepare themselves for challenges.

Method 2: Practice Reflecting Only on the Facts

Maltz argues that negative feelings are a result of your habitual thought process, and not an indication of reality. Negative thoughts can lead to false conclusions that keep you stuck in a negative feedback loop. To break this cycle, choose to replace negative thoughts with rational ones that encourage positive beliefs.

Method 3: Forgive and Forget

Maltz argues that holding onto past mistakes and traumas prevents people from experiencing success in their lives. Emotional scars created from these experiences may seem protective, but they actually keep people trapped in a negative state.

Forgiveness, on the other hand, allows individuals to heal emotional scars and move forward. Accepting that everyone makes mistakes and forgiving yourself and others liberates you and enables you to focus on your goals.

Book Summary of The Subtle Art of Not Giving a F*ck by Mark Manson

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Mark Manson’s “The Subtle Art of Not Giving a F*ck” challenges the notion that happiness is achieved through consumerism and social media obsession. He argues that our focus on superficial things and constant pursuit of more actually creates frustration and temporary highs, leading to a lack of true happiness.

Manson suggests that we should give a f*ck about less and focus on what is truly valuable and important to us in order to achieve a happy and meaningful life. This book provides insights on how to prioritize and find fulfillment in life.

Hurdles to Giving Fewer F*cks

Manson says giving fewer f*cks can be challenging and lead to mistakes, including misunderstanding happiness. Happiness is not an equation or achievement, but an ongoing activity that comes from solving problems. Caring too much about finding a perfect combination of f*cks for happiness is misguided, as no such combination exists.

Overemphasizing Emotions

Manson advises against over-identifying with emotions and using them as justifications for actions. He suggests making decisions based on values rather than emotions, as emotions are only a part of life.

Believing That Everyone Is Special

Manson criticizes the self-esteem movement of the 1960s and 1970s, which prioritized feeling good about oneself over the process of learning, failing, and achieving. He argues that this mentality has created delusional individuals who struggle with challenges and adversity.

According to Manson, it’s important to recognize that we are not inherently special and entitled to a problem-free life. This allows us to choose constructive values and focus on personal growth.

Trying to Avoid Pain

Manson’s concept of happiness involves facing and solving problems. The key question is: What are you willing to struggle for? What pain are you willing to endure to achieve your goals? The answers to these questions determine our life’s outcome.

Pain gives us valuable lessons, and striving for a life without problems or pain denies us the opportunity to learn from our struggles. Instead, we should choose the type of pain or struggle that is meaningful to us.

Adopting Destructive Values

Manson warns that destructive values promoted by our culture and media can lead to dissatisfaction. Prioritizing pleasure, material success, always being right, and staying positive can be detrimental to our well-being. Superficial pleasure can lead to addiction and relationship issues.

Acquiring more wealth provides less satisfaction once basic needs are met. Insisting on being right all the time hinders learning from mistakes. Constantly staying positive is a way of avoiding problems instead of solving them. It’s important to recognize and prioritize deeper values over these destructive ones.

How to Give the Right F*cks

Manson recommends adopting these five constructive values to counteract destructive values and live a more fulfilling life.

Here are the five constructive values

  1. Take responsibility for your life and your responses to what happens to you.
  2. Embrace doubt and admit that you could be wrong in order to grow.
  3. Embrace failure as an opportunity to learn and succeed.
  4. Practice rejection and make choices that align with your values.
  5. Reflect on your mortality to put your life and values in perspective.

 

Book Summary of 12 Rules for Life by Jordan Peterson

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Humans crave order and meaning to cope with the uncertain world. Religion served this purpose throughout history, but secularism has created a void that nihilism and empty ideologies fill. Jordan Peterson argues that there is genuine meaning and good in existence.

Real evil exists, and good opposes it by preventing harm. Therefore, living a life that produces good creates meaning and makes your existence significant. Your actions, health, and relationships matter.

Rule 1: Improve your posture for increased respect from others.

Your brain has a monitoring system that gauges your place in society based on how you perceive others and how they treat you. Positive treatment elevates your status, while negative treatment lowers it.

Slouching signals defeat and low status, leading to poor treatment and reinforcing your low status. Improving your posture can start a positive cycle by getting others to treat you better and making you feel better, resulting in a higher status.

Rule 2: Treat yourself as you would treat others.

People may take better care of their pets than themselves. Similarly, self-sabotage occurs when you neglect your health or break promises to yourself.

According to Peterson, self-loathing leads to this behavior, as you may believe you’re not worth helping. Instead, you must acknowledge your important role in the world and prioritize self-care. As Nietzsche said, “He who has a why to live can bear almost any how.”

Rule 3: Build a supportive social circle.

Surround yourself with supportive people who genuinely want you to succeed. By pushing each other to greater heights, everyone’s life improves.

Avoid cynical individuals who drag you down and those who refuse to take responsibility for their actions. Don’t waste time on people who don’t want to improve as they can’t be helped.

Rule 4: Set your own goals and measure yourself against them, not against others.

Mass media makes it easy to compare yourself to the best in every field and feel inferior. However, modern society is complex, and everyone has different goals, making comparisons pointless. Instead, identify your goals and work towards achievable daily actions.

If something is beyond your control, focus on something else. End each day a little better than it started. By doing this, you will stop obsessing over other people’s success and focus on your own path.

Rule 5: As parents – Teach your children to follow societal rules.

As children test boundaries, it’s a parent’s role to teach them what is acceptable in society. Without proper feedback, children may learn incorrect behaviors, leading to poor adjustment and rejection by society.

Setting rules with minimal force is crucial to prevent this. Remember, society will punish them less mercifully than you will.

Rule 6: Take responsibility for solving problems before blaming external factors.

Blaming others for misfortunes is easy, but before doing so, ask yourself if you’ve taken advantage of every opportunity. Stop any wrong actions and speaking cowardly things. Speak and do only those things you can be proud of.

Rule 7: Pursue what’s meaningful to you, and find purpose in life.

Doing good gives your life purpose and overcomes feelings of emptiness. It satisfies your desires for long-term success and makes your life valuable.

Consider, what can you do to make the world a little better? Take notice and repair what you can. Reflect on your true self and work towards becoming who you’re meant to be.

Rule 8: Be true to yourself. Don’t lie to others or to yourself.

Don’t lie to others or yourself, it goes against your beliefs and creates inner turmoil. Avoid lying about your job, relationships, abilities, bad habits, or future.

Define your personal truth and act accordingly, this reduces anxiety and gives you a direction. Always act in ways that align with your internal voice. A lie can ruin all the truth it touches.

Rule 9: Listen attentively to others, learn from them, and earn their trust.

People verbalize their memories and emotions to think clearly and solve problems. As a listener, you can help by serving as a voice of reason or simply by being present.

Summarizing the speaker’s message is an effective listening technique that forces you to genuinely understand and avoid misinterpreting their words. Assume that the speaker has reached thoughtful conclusions based on their own experiences.

Rule 10: Define your problem clearly for an easier solution.

Anxiety stems from the unknown; specificity turns chaos into something manageable. Treat every problem in your life with the same clarity you would a cancer diagnosis. Be precise about what is wrong and what you want.

In conflicts, specify exactly what is bothering you to prevent resentment from building up and causing harm.

Rule 11: Accept the existence of inequality.

Peterson rejects the postmodern view that gender is purely a social construct and that there are no inherent differences between males and females. Instead, he calls for recognition of natural differences and preferences between the sexes, as denying them can lead to unintended consequences.

For instance, he argues against excessive protection of young boys, as they have a natural desire for risk-taking and competitiveness that should be allowed to develop.

Rule 12: Find moments of joy in life’s hardships.

Life is difficult and suffering is inevitable. Instead of hating the universe for it, accept that it’s part of existence and love someone despite their limitations. Find joy in the small things that make life worth living, like watching a girl splash into a puddle, enjoying a good coffee, or petting a cat.

Book Summary of Influence by Robert Cialdini

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Influence” explores how we are persuaded to do things and how fixed-action patterns are manipulated to achieve compliance. These patterns are mental shortcuts we use to make decisions based on assumptions, such as braking when other drivers do. They help us make decisions efficiently but can also be exploited to influence our behavior.

Compliance Practitioners

Compliance practitioners, such as salespeople, fundraisers, and politicians, exploit our fixed-action patterns to persuade us to do things we wouldn’t normally do. They manipulate us by using the wrong stimuli to elicit the desired response.

For instance, a store owner may mark up a low-quality item to make it more appealing by triggering our mental shortcut that associates high prices with high quality. This turns our fixed-action advantage into a disadvantage that hinders our judgment and leads us to make poor decisions.

Compliance practitioners commonly apply six psychological principles to persuade people:

  1. Reciprocity
  2. Commitment/Consistency
  3. Social proof
  4. Liking
  5. Authority

Reciprocity

The Reciprocity Principle urges us to repay others when they do something for us, which is commonly seen as basic courtesy. The principle evolved from early human communities that had a better chance of survival by working together and reciprocating favors.

Compliance practitioners use this principle to create a sense of obligation by giving small gifts or making token gestures of kindness before asking for something in return. They may also use a rejection-then-retreat tactic to encourage a reciprocal concession.

To avoid falling for these tactics, it’s crucial to distinguish between genuine acts of kindness and those designed to manipulate us. Socially, we are required to repay a real kindness with a similar one, but we are not required to repay a trick with a trick.

Commitment/Consistency

The Consistency Principle says people feel compelled to stay committed to their beliefs and actions, even when they don’t align. While it’s useful, it can be exploited. Compliance practitioners take advantage by starting with small requests and building to larger ones. Spot the situation and turn the tables by calling out their tactic. Make decisions with a reason, not reason for a decision.

Social Proof

The Social Proof Principle says we tend to follow what others are doing or thinking. It can be useful, as it helps us make decisions quickly and accurately. But it can also be manipulated by those who want to sell us things or influence us. Advertisers may create the illusion of popularity by claiming that a product is the “fastest-growing” or “highest-selling.” To avoid being tricked, you should look beyond the numbers and think critically about why people are behaving in a certain way. Don’t just follow the crowd blindly; use your own judgement.

Liking

The Liking Principle suggests that we are more likely to comply with requests from people we know and like, including family, friends, and attractive or affable individuals who profess to like us. Compliance practitioners take advantage of this by using names of acquaintances or projecting likable qualities to win us over.

However, it’s important to evaluate each situation on its own merits to avoid being manipulated. Don’t let personal feelings cloud your judgement when making decisions.

Authority

The Authority Principle states that we tend to comply with requests from those we perceive as authoritative figures, such as teachers, doctors, and police officers. Symbols of authority like titles and uniforms can also trigger compliance.

While this can be beneficial for society, it can also be exploited by manipulators who use superficial authority to deceive us. For instance, the Milgram experiment showed that people can be easily pressured by an authority figure to perform unethical actions.

To avoid being manipulated, considering a person’s credentials and relevancy is crucial. The mere fact that someone presents themselves as an authoritative person does not imply that they are knowledgeable or reliable.

Scarcity

The Scarcity Principle states that we’re drawn to things that are limited in availability. Scarcity is related to loss aversion, where we’re more afraid of losing something than gaining something of equal value.

Creating a feeling of immediacy through “sales pitches that are “first-come, first-served” or “limited-time only”, compliance professionals take advantage of scarcity to their advantage. The sense of loss aversion is heightened when scarcity occurs through social competition.

To avoid being manipulated, ask yourself if you want something for its intrinsic value or just because it’s rare. Compliance practitioners use various techniques to get us to comply, including free samples, fake social proof, flattery, authority, and fake deadlines. Knowing these tricks can help you resist them.

Book Summary of The Psychology of Money by Morgan Housel

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Finance expert Morgan Housel suggests that financial success is not solely dependent on education and intelligence, but rather understanding human behavior. By recognizing how emotions and beliefs impact financial decisions, individuals can make better choices.

This guide explains why people struggle to achieve financial success, the reasons behind wanting money, and provides strategies for creating and following a long-term financial plan, while staying informed.

Why People Fail to Achieve Financial Success

According to Housel, the reason why individuals find it difficult to manage their finances is because they overestimate the importance of luck and conflate prosperity with poverty.

Lesson #1: Chance Plays a Bigger Role in Our Financial Lives Than We Give It Credit

Housel warns that we often overlook chance in financial success. For instance, Bill Gates was not only intelligent but also fortunate to have had access to a school computer in 1968.

Therefore, imitating the success of exceptionally lucky people can be misleading. Instead, Housel advises that we look for patterns among successful individuals to increase our likelihood of success.

Lesson #2: Being Wealthy And Being Rich Are The Same Things

Housel says we fail financially by confusing wealth with being rich, which leads us to imitate the spending habits of the latter. It’s challenging to learn self-control from the wealthy, so understanding the difference helps protect and preserve your money.

Understand Why You Want Money

Housel believes two key mindsets are crucial for a healthy attitude toward money: first, recognizing that money gives you control over your time, and second, acknowledging that having enough money is achievable.

Lesson #3: Money Buys Us Control Over Our Time

Housel says money’s value is in controlling your time for happiness. Americans often lack this control, leading to unhappiness. Having more control over time will make you happier, according to end-of-life interviews.

Lesson #4: Be Happy With Enough

Housel advises that being content with enough is crucial for financial success, as wanting more than necessary can lead to losing all your wealth. To achieve this, he suggests avoiding constantly increasing lifestyle standards and deciding to be happy with your current lifestyle.

What to Include In Your Financial Strategy

Housel identifies three key elements for a successful financial strategy: compounding, saving, and contingency planning.

Lesson #5: Take Advantage of Compounding

Housel stresses the significance of compounding in investing, recommending finding steady-return investments for maximum profit. He believes the duration of investment is more crucial than annual returns and cites Warren Buffet as an example of compounding’s benefits. According to Housel, people neglect compounding’s power because it seems counterintuitive and opt for less efficient methods.

Lesson #6: Prioritize Saving Money

Saving money is crucial, according to Housel, since it is the money, you don’t use. Because it is completely within your control and very simple, it is also the most dependable approach to accumulate wealth. To ensure you save money, Housel recommends ignoring others’ opinions and wanting less. Less wants means less spending and greater savings.

Lesson #7: Plan for Things to Go Wrong

Housel stresses the importance of planning for setbacks to secure your financial future and benefit from compounding. He advises against being overly optimistic and suggests preparing for a range of possible futures. To do this, he recommends diversifying investments and keeping a portion in safer options to cover potential losses.

How to Create a Financial Strategy You Can Stick To

To ensure you follow through with your financial strategy, Housel suggests two principles: Firstly, expect your future goals to change. Secondly, prioritize common sense over logic.

Lesson #8: Expect Your Future Goals to Change

Housel advises against extreme financial plans and suggests expecting future goals to change when developing a long-term financial strategy to avoid regret and missed opportunities due to the end-of-history illusion.

Lesson #9: Be Sensible, Not Logical

Housel advises prioritizing sense over logic and being flexible about goals for a successful long-term financial strategy. By investing in companies, you love and considering non-financial elements like peace of mind, you’re more likely to stick to your strategy and accumulate more wealth.

How to Counter Negative Thinking

To handle bad times in the market, Housel offers two lessons: Don’t let uncertainty deter you and keep in mind that frequent failure doesn’t mean you can’t ultimately succeed.

Lesson #10: Don’t Be Put Off by Uncertainty

Housel advises accepting uncertainty in the market to achieve long-term investing success. Rather than trying to avoid it by timing the market, he suggests embracing it and focusing on potential long-term gains.

Lesson #11: Even if You Fail Frequently, You Can Still Succeed

Housel advises staying optimistic in the face of setbacks and failures by acknowledging the role of luck in successful financial ventures. Outlier events can offset numerous smaller setbacks, so focus on overall financial health rather than individual failures.

How to Pay Attention to the Right Financial Information

To maintain a long-term financial strategy, it’s important to be aware of how the information you encounter affects your decisions. Housel suggests that knowing your personal financial goals is one way to ensure you focus on the right information.

Lesson #12: Know Your Personal Financial Goals

Housel advises setting personal financial goals and avoiding irrelevant information to make better financial decisions. He recommends creating a mission statement for your finances to discover your goals and avoid following herd mentalities in investing.