https://digitalgarage.withgoogle.com/
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
Ways to Make Your First Sale
52 chapters
Eager to make your first online sale? This comprehensive guide will teach you everything you need to know about making your first ecommerce sale.
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
SORU: Facebookta başarılı olmak için en önemli kriter etkileşim değil mi? Sonrasında da erişim geliyor. Erişim benim paylaştığım postu görenler, etkileşim ise postta tıklama değil mi?
CEVAP: Erişim postu görenler, etkileşim ise bir şekilde tıklayanlar, evet.
Facebook’ ta başarılı olma kriteri tamamen markanın iletişim amacına göre değişiyor. Eğer yeni bir marka isek marka bilinirliği / awareness üzerine gitmek için erişimi önceliklendirmemiz gerekiyor. Yani bizi ne kadar çok insan görürse o kadar iyi.
Bilinirliği belirli seviyede markalar için ise marka bağlılığı, penetrasyon / ever trial gibi amaçlar için ise etkileşim daha öncelikli. İnsanlar X markasını duymuşlar ama onunla etkileşime geçerek ürünü satın alma ihtimalini artırıyorar.
Burada farklı yollar da olabilir. Örneğin X bilinen bir markamız altında yeni bir ürün çıkardık. Bu yeni ürünü en kısa sürede en çok kişi tarafından bilinir hale getirmek istiyoruz. Burada da erişim reklam modeli ile ilerlememiz gerekir.
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
Bir markamızla erişim ve etkileşimle ilgili soru – cevap kısmını başkalarının da faydalanabilmesi için burada yayınlıyorum.
SORU: Erişim ve etkileşim le ilgili sorularım olacak. Bazen 1 postta etkileşim daha fazlayken diğer postta daha az oluyor. Bunu aynı çizgide yani hep yüksekte nasıl tutabiliriz?
CEVAP: Bu kararı biz veriyoruz. Daha önceden post başına x TL gibi bir reklam veriyorduk. Bu durumda her postumuza eşit reklam bütçesi harcanıyordu. Ancak bazı içeriklerimiz diğerlerinden iyi performe ettiği durumda bu içeriklerimizin viralitesini kısıtlamış oluyorduk. Yani x TL ile bazı içeriklerimiz 20 bin erişim alırken bazısı 200 bin erişim alabiliyordu.
Şu anda ise aylık toplam bir bütçemiz oluyor ve tüm içeriklerimiz bu genel bütçe içerisinden tanımlıyoruz. Böylece iyi işleyen 2-3 içerik öne çıkıyor ve bütçenin ağırlığını tüketiyor. Biz de bütçemizi daha verimli şekilde degerlendirmiş oluyoruz.
İsterseniz her içeriğe belirli bir bütçe ayırma yöntemiyle de reklam verilebilir. Bu tamamen tercih meselesi. Biz iyi işleyen içerikleri öne çıkarmak için mevcut yeni yöntemimizi devam ettirmeyi öneriyoruz.
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
Competitor Research » SimilarWeb – free overview, paid plan for in-depth info. » more
Business Dashboards » Cyfe – free basic plan and low-cost paid plans. more detail. » more
Team Chat » Slack – has a tremendous amount of buzz, many users rave about the UI. » more
Project Management » Basecamp – easy to use, many people already familiar with it. » more
Customer Support » Freshdesk – 30 day free trial. » more
Live Chat Software » LiveChat – 30 day free trial with no credit card required. » more
Freelancer Help » Upwork – large marketplace formed from merger of oDesk and Elance. » more
Business Plan Generators » LivePlan – online business plan creator service. » more
Proposal Generators » Quote Roller – 14 day free trial with no credit card required. » more
Webinars » GoToWebinar – 30 day free trial. Webinar plans from $109 / month. » more
Forums » Inbound.org – members vote on links with an emphasis on inbound. » more
Podcasts » Mixergy – nearly daily, Andrew Warner interviews successful entrepreneurs. » more
YouTube » Google Small Business – variety of topics, some Google, some not. » more
see all » Digital Business Tools
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
Affiliate Networks » CJ Affiliate – Large network. Many top e-retailers. » more
CPA Networks » Clickbooth – Large company with extensive “About Us” info. » more
Affiliate Software » iDevAffiliate – available as PHP/MySQL owned or a leased version. » more
Affiliate Management » AffiliateTraction – 59 employees per LinkedIn as of 11/22/2015. » more
Forums » AffiliateFix – Large forum for affiliate marketing and related topics. » more
Miscellaneous » The PMA – Performance Marketing Association » more
Podcasts » Affiliate Buzz – James Martell’s podcast, since 2003. » more
Blogs » Smart Passive Income – very open, easy-to-understand blog about online income. » more
YouTube » AffiliateTip – short Q&A on common affiliate marketing topics. » more
Courses » Udemy – affiliate marketing courses (various). » more
Conferences » Affiliate Summit – massive event for the affiliate marketing industry. » more
see all » Affiliate Marketing Tools
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
General Hosting » Bluehost – starter plans from $7.49 per month for a 12 month term. » more
WordPress Hosting » WP Engine – WordPress-only. Prices start at $29 per month. » more
Website Monitoring » Uptime Robot – Free plan with limits. Pro plan $5.50+ per month. » more
Uptime Status Checking » currentlydown.com – down for everyone or just you? plus history »more
SSL Testing » COMODO SSL Analyzer – detailed info, including vulnerability to attacks. » more
Forums » Web Hosting Talk – largest web hosting forum. » more
Conferences » HostingCon
see all » Web Hosting Tools
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
Domain Registration » Namecheap – competitively-priced domains and related services. » more
Domain Idea Generator » Lean Domain Search – mixes your words with common words. » more
Domain Name Marketplace » Sedo – 18+ million aftermarket domains. » more
Domain Appraisal » EstiBot.com – algorithmic estimates. A few free searches per day. » more
Whois Domain Info » GWhois – no-nonsense site focused on Whois search. » more
see all » Domain Name Tools
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here
Website Builders » Squarespace – website plans (beyond a cover page) from $8 / month. » more
Form Builders » Formstack – cross-platform online form builder with optimization features. » more
Content Management Systems » WordPress – the most-used CMS, by a large margin. » more
Website Templates » Theme Forest – 20,340 website templates as of October 2015. » more
WordPress Themes » Theme Forest – 5,768 WordPress themes as of November 2015. » more
Website Performance » GTmetrix – includes PageSpeed, YSlow, Waterfall Chart, more. » more
Other Tools » shouldiuseacarousel.com – well, should you? » more
Forums » /r/web_design/ – largest web design subreddit at Reddit » more
Podcasts » Web Agency Podcast – bi-weekly, covers issues for web agency owners. » more
YouTube » Tuts+ Web Design – mix of how-to and what-is videos. » more
Conferences » An Event Apart – the design conference for people who make websites. » more
see all » Website Design Tools
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here