What makes Doritos marketing so successful is that
it’s fun for us to cook up all these ideas which we think
would be fun to do with people,’ says Robert Riccardi
managing partner, GS&P. ‘It’s fun for them and for us
and it’s a different way of thinking about marketing. If
you can begin to think about marketing as something
that can be fun for people to do, not just watch, it can
be a better experience.’

Doritos için yapılan e-pazarlama aktivitelerini anlatan Contagious Magazine’ den bir extract.

Doritos (PDF)