Facebook fans are about twice as likely to purchase from the brand @Forrester http://blogs.forrester.com/gina_sverdlov/12-04-09-we_proudly_present_the_facebook_factor_forresters_facebook_impact_model_quantifies_the_impact_of_a_f YfZRwZzq76Xg 2014-05-28T13:46:14+00:00