Facebook sends more traffic to brand websites than any other social network, by far. A recent Shareaholic report showed that Facebook now drives nearly 25% of social media referral traffic.
If you’re a social marketer, right now you might be asking yourself:
How can I drive more referral traffic from Facebook?
Below are some tips for optimizing your content and your use of Facebook Insights so you can experience better referral traffic from the friendliest network.
Make Sure You’ve Given Facebook Crawler Access
The Facebook Crawler (no, this has nothing to do with Spiderman) fetches content from your site and generates a preview for people on Facebook.