• The relevant Facebook account must be mentioned (clickable blue link) when referring to another The Digital Agency brand, brand character or an establishment/institution/organization related to the brand. Official Facebook accounts can be viewed on the Favorite pages on The Digital Agency’s Facebook page.
  • Proposed text in the content plan or coming from the brand/Digital must be rechecked for orthographic or spelling mistakes prior to entering.
  • Large text templates must be avoided on the page, wall, information or in the applications; the text should consist of a couple short sentences like in Twitter.

 

  • The tone of the content or replies shall not be corporate, distant or official; it must be sincere but discreet at the same time. It may vary according to each brand’s communication tone.
  • A maximum of three entries shall be permitted per day. The target shall be one entry per day during the week.
  • Planning and entries must comply with the guidelines on content plans and Excel report files.

 

  • Content Plan and Plan Guidelines sheets shall be sent to the brand and Digital in the form of Excel files on the 20th of each month, to be used for the following month.
  • The revision process with the brands shall be completed before the beginning of each month, and written approval from the Director must be obtained from each brand.
  • In the event of a lack of reply from the brand, a reminder email shall be sent every day.
  • Sheets 3, 4 and 5 with the title “Report” shall be delivered to the brand and Digital on the 10th of each month, containing the previous month’s report. In the event of failing to meet targets, an explanation shall be provided as to the reasons, and recommendations/actions shall be proposed to improve KPIs.
  • The Agency must fill out all the orange-colored columns/cells for the related period of the related sheets in the Excel file.

 

  • KPIs in the Objectives field are given points for three-month averages, not for the previous month’s.  According to this calculation, a minimum of three percent growth is projected in three items each month.