Facebook Q4 2014 rakamlarına göre reklam gelirlerinin %69’u mobilden geldi (Adweek)
Facebook reklam geliri büyümesinin %98’i mobilden geldi (Statista)
Mark’ a göre Facebook bu büyümeyi daha fazla reklam göstererek değil, reklamların kalitesini artırarak sağladı (Adage) :
“Facebook’s decision to not grow its ad business by simply displaying more ads “was a pretty controversial strategy internally” but has paid off over the last year, CEO Mark Zuckerberg said during the company’s earnings call on Wednesday. Instead of pushing ad quantity, he said the company has emphasized the quality of its ads’ content.”
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