Make sure you consider context in foreign markets
Desk research
surfing without drowning – getting to research online
Euromonitor
CIA factbook
Nationmaster
Intragen
Govuk export guide
Pocket world figures
Primary Research – Digging deeper
Chat with colleagues first before doing actual research. Some of it might be done already
https://www.cia.gov/library/publications/the-world-factbook/
https://www.wto.org/english/res_e/statis_e/statis_e.htm
https://www.who.int/gho/publications/world_health_statistics/en/
Find agents and distributors
Business directories
DIT contacts
Trade Shows
Chambers of commerce
B2C market research
Focus groups – you need a specialist
| Method | Type | Approach | Benefit |
| 1×1 interviews | Face to face Skype telephone |
A semi-structured discussion guide | Very in depth |
| Focus groups 1 – many | Face to face | “ | In depth |
| surveys | Online Phone postal |
questionnaire | robustness |
| Respondent type | number | berlin | munich |
| End users | 6 | 3 | 3 |
| intermediaries | 4 | 2 | 2 |
| influencers | 4 | 2 | 2 |
| total | 14 | 7 | 7 |
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