Make sure you consider context in foreign markets

 

Desk research

surfing without drowning – getting to research online

 

Euromonitor  

 

CIA factbook

Nationmaster

Intragen

Govuk export guide

 

Pocket world figures

 

https://worldinfigures.com/

 

Primary Research – Digging deeper

 

Chat with colleagues first before doing actual research. Some of it might be done already

 

https://www.nationmaster.com/

https://www.cia.gov/library/publications/the-world-factbook/

https://www.wto.org/english/res_e/statis_e/statis_e.htm

https://stats.oecd.org/

https://www.who.int/gho/publications/world_health_statistics/en/

https://www.euromonitor.com/

 

Find agents and distributors

Business directories

DIT contacts

Linkedin

Trade Shows

Chambers of commerce

 

B2C market research

Focus groups – you need a specialist

 

Method Type Approach Benefit
1×1 interviews Face to face
Skype
telephone		 A semi-structured discussion guide Very in depth
Focus groups 1 – many Face to face “ In depth
surveys Online
Phone
postal		 questionnaire robustness

 

Respondent type number berlin munich
End users 6 3 3
intermediaries 4 2 2
influencers 4 2 2
total 14 7 7