Globally, 46% used social media to help make purchase decisions

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  • Online shopping intentions for food and beverage categories increased 44% in two years
  • 6-in-10 global respondents used the Internet for grocery shopping research
  • Nearly half (49%)of respondents purchased a product online
  • Globally, 46% used social media to help make purchase decisions
  • 37% purchased from online-only stores most frequently

(Nielsen, How Digital Influences How We Shop Around the World, August 2012)