Growth of ecommerce




Major ecommerce milestones

1991 – The World Wide Web is created

1994 – Netscape launches Navigator, the first widely-used web browser, and Pizza Hut offers online ordering on their website

1995 –  eBay is founded & Amazon makes its first sale

1996 – Over 40 million people have Internet access, and online sales surpass $1 billion for the year

1998 – PayPal is founded, and changes the way people make payments online

2000 – Revenue from U.S. online shopping totals over $25 billion

2001 – 70% of Internet users make an online purchase during the holiday season

2003 – Apple launches iTunes, the first major digital music store

2005 – The term “Cyber Monday” is coined and becomes one of the biggest online shopping days of the year

2006 – Facebook begins selling advertisements

2008 – Online purchases are made on mobile phones for the first time

2012 – Online B2C sales surpass $1 trillion

The Growth of Ecommerce

Ecommerce Sales in the U.S.

Ecommerce sales have continued to grow steadily, with the total sales increasing 135% from 2009 to 2015.


The Growing Importance of Ecommerce

Ecommerce has not only grown in total revenue, but also continued to make up a larger share of the total retail sales made in the United States.


The Ecommerce Industry Today

There are now more than 800,000 stores online.

78% of US adults have made a purchase online, and 69% of adults with Internet access shop online at least once a month.

Online sales by Product Category

The most commonly purchased items online are electronics (22%) and clothing (17%).


Looking to the Future: Mobile Commerce & Personalization

Ecommerce is continuing to evolve, and two of the most important trends for online retailers today are mobile commerce and personalization.

In 2015, 30% of ecommerce sales took place on a mobile device, and mobile commerce is expected to grow 2.58x faster than total ecommerce sales.

56% of consumers say they would be more included to use a retailer if it offered a personalized experience, and 74% of online shoppers get frustrated when websites show content that has nothing to do with their interests.