Do some marketing every day

 

SIMPLE AS ABC

 

Audience – Who are you selling to?

Demographics

 

Boast – What are you saying to them?

What are their problems

 

Channel – How are you getting that message across?

 

THE 3 W’S

 

Who – are you?

 

What – do you do?

 

Why – should I care?
(WIIFM) What’s In It For Me

WIIFM is the stuff that shows how or why what you have to sell or say matters to those who you are trying to sell or say it too. It’s the value proposition, the thing that makes them realize that what you’re offering is worth their money or their time.

 

HOW ARE YOU USING YOUR SOCIAL MEDIA?

 

Are you consistent?

Are you useful?

Are your profiles complete?

Are you using hootsuite.com (or similar) ?

 

B2B is possible but difficult in FB

IN is best fit for B2B but IN is becoming like FB recently

 

COPY FORMULA

 

AIDA – Attention, Interest, Desire, Action

 

Speak to the client – use you

Get testimonials – lots of them

Capture data

Write blogs and case studies

Answer questions

Use social media (especially video)

Reviews

 

Don’t start with we, start with your audience

 

Make it easy for people to get in touch

 

FEATURES TO BENEFITS

 

Say what? So what?

WIIFM? How can you help me?

Tell me I’m special, please!

 

Don’t we all over your message!

 

Everyone buys something for a reason

Usually these reasons are hidden

 

A lot of people buy things for feelings

 

When is the last time you got a thank you card for purchasing something?

 

Go the extra mile

Do something extra, little things…

You just need to be a little better than your competitors.

 

PRICING

 

Never compete on price – race to bottom

Review your prices every 6 months

 

High price strategies

Do you have payment options?

Have you got a guarantee?

 

Price is not the issue

Value is key

 

Premium products?

Add instant profits

Upsells, upgrade

 

Payment options?

 

MARKETING PILLARS

 

Affiliate marketing

Affiliates

Articles in other magazines

Asking existing clients for referrals

Auto responders

Awards

Banner retargeting

Blogs

Blogs others

Brochures

Business cards

CRM / Database

Direct mail

Discussion groups

Email

Exhibitions

Facebook organic

Facebook ppc

Four square

Google PPC

Introducers

Leaflet drops

Letter campaigns

Linkedin organic

Linkedin ads

Local magazines

Local papers

Joint ventures

Networking

Newsletters printed

Newsletters email

Papers

Pinterest

Postcards

PR articles

Premium products

Promotional clothing

Promotional other cards, pens etc

Radio

Roller banners

Seminars

Speaking

Sponsorship

Squeeze pages

Strategic partners

Telemarketing

Telephone

Testimonials

Testimonials video

Text

TV

Twitter

Up-sells

Video

Walk-ins cold!

Webinars

Website

Yellow pages or similar

Youtube

 

THE MONEY IS IN THE LIST

 

Are you using a CRM?

And, if not, why not?

 

How often do you contact client and connections?

 

When you sell a business, it is the database that is worth the money

 

REFERRALS MADE SIMPLE

 

How to get a referral:

ASK FOR IT!

 

Or, offer an incentive

Give something back

 

LOOK AFTER YOU

 

Get good sleep

Eat properly

Exercise regularly

 

MARKETING ACTION PLAN

 

Every Day

  • Social media, TW, FB etc
  • List building or updating your database

 

Every week

  • Email writing, newsletter
  • Blog writing
  • Gather testimonials, talk to clients, get feedback

 

Every month

  • Planning marketing campaign, working out how to reach and contact your target market
  • Referral gathering, asking your clients for introductions into other clients

 

Every Quarter

  • Review success and failure over the last quarter
  • Adjust what didn’t work , do more of what did
  • Plan the next quarter, what markets, products are you going to target?