Do some marketing every day
SIMPLE AS ABC
Audience – Who are you selling to?
Demographics
Boast – What are you saying to them?
What are their problems
Channel – How are you getting that message across?
THE 3 W’S
Who – are you?
What – do you do?
Why – should I care?
(WIIFM) What’s In It For Me
WIIFM is the stuff that shows how or why what you have to sell or say matters to those who you are trying to sell or say it too. It’s the value proposition, the thing that makes them realize that what you’re offering is worth their money or their time.
HOW ARE YOU USING YOUR SOCIAL MEDIA?
Are you consistent?
Are you useful?
Are your profiles complete?
Are you using hootsuite.com (or similar) ?
B2B is possible but difficult in FB
IN is best fit for B2B but IN is becoming like FB recently
COPY FORMULA
AIDA – Attention, Interest, Desire, Action
Speak to the client – use you
Get testimonials – lots of them
Capture data
Write blogs and case studies
Answer questions
Use social media (especially video)
Reviews
Don’t start with we, start with your audience
Make it easy for people to get in touch
FEATURES TO BENEFITS
Say what? So what?
WIIFM? How can you help me?
Tell me I’m special, please!
Don’t we all over your message!
Everyone buys something for a reason
Usually these reasons are hidden
A lot of people buy things for feelings
When is the last time you got a thank you card for purchasing something?
Go the extra mile
Do something extra, little things…
You just need to be a little better than your competitors.
PRICING
Never compete on price – race to bottom
Review your prices every 6 months
High price strategies
Do you have payment options?
Have you got a guarantee?
Price is not the issue
Value is key
Premium products?
Add instant profits
Upsells, upgrade
Payment options?
MARKETING PILLARS
Affiliate marketing
Affiliates
Articles in other magazines
Asking existing clients for referrals
Auto responders
Awards
Banner retargeting
Blogs
Blogs others
Brochures
Business cards
CRM / Database
Direct mail
Discussion groups
Exhibitions
Facebook organic
Facebook ppc
Four square
Google PPC
Introducers
Leaflet drops
Letter campaigns
Linkedin organic
Linkedin ads
Local magazines
Local papers
Joint ventures
Networking
Newsletters printed
Newsletters email
Papers
Postcards
PR articles
Premium products
Promotional clothing
Promotional other cards, pens etc
Radio
Roller banners
Seminars
Speaking
Sponsorship
Squeeze pages
Strategic partners
Telemarketing
Telephone
Testimonials
Testimonials video
Text
TV
Up-sells
Video
Walk-ins cold!
Webinars
Website
Yellow pages or similar
Youtube
THE MONEY IS IN THE LIST
Are you using a CRM?
And, if not, why not?
How often do you contact client and connections?
When you sell a business, it is the database that is worth the money
REFERRALS MADE SIMPLE
How to get a referral:
ASK FOR IT!
Or, offer an incentive
Give something back
LOOK AFTER YOU
Get good sleep
Eat properly
Exercise regularly
MARKETING ACTION PLAN
Every Day
- Social media, TW, FB etc
- List building or updating your database
Every week
- Email writing, newsletter
- Blog writing
- Gather testimonials, talk to clients, get feedback
Every month
- Planning marketing campaign, working out how to reach and contact your target market
- Referral gathering, asking your clients for introductions into other clients
Every Quarter
- Review success and failure over the last quarter
- Adjust what didn’t work , do more of what did
- Plan the next quarter, what markets, products are you going to target?
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here