WordPress – MonsterInsights plugin can be used

 

GA code is better in the head so that more users can be tracked. If at the end, and user closes the tab, it might not track those users. Also GA code loads in the background.

 

GA Chrome Extension to see what percentage of people click on your links.

https://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcoh?hl=en

 

Search Console setup – link to Google Analytics

 

Google Ads data opt-out

https://adssettings.google.com/authenticated

You might need to link to this page if you are using remarketing or ads features of GA

 

Cross Device Tracking

Google Signals

https://support.google.com/analytics/answer/7532985?hl=en

 

Under GDPR you only can keep user information as long as you need it

You need to be able to explain whether if you need it or not

 

IP Anonymisation

https://support.google.com/analytics/answer/2763052?hl=en

If you don’t have this code in your code, you might be breaking GDPR

 

Goals – What you want your visitors to do on your website

Sign Up to an emailing list, add to cart

Without goals, you don’t know how well your website is working

It tells you where the value lies

 

Google Analytics for Power Users course

https://analytics.google.com/analytics/academy/course/9?utm_source=support.google.com&utm_medium=promo&utm_campaign=aa_summer18_hc_promo&utm_content=button

 

Excluding your own visits

https://support.google.com/analytics/answer/1034840?hl=en

 

Keep in  mind of seasonality

 

User details

 

Demographics overview

 

Interests

 

New visitors is almost certain that is over reported

Because people might have cleared cache, moved to different devices etc

 

See your Facebook Ads cost & ROI in Google Analytics reports

https://supermetrics.com/blog/see-facebook-ads-cost-roi-google-analytics-reports

 

Social Plug-ins

You can track social shares on your websites but you need to add a bit of code

Or use integrated services like add this

https://www.addthis.com/

https://support.google.com/analytics/answer/1316556

 

URL UTM Tracking

https://ga-dev-tools.appspot.com/campaign-url-builder/

 

Event tracking

(email address clicks, downloads etc)

Live chats need to fire events as well

Monster Insights can track events as well

https://www.monsterinsights.com/your-ultimate-guide-to-monsterinsights-dashboard-reports/

 

Advanced Filters

Bounce rates more than 60%

Sessions more than 100

Priority pages to be optimised