WordPress – MonsterInsights plugin can be used
GA code is better in the head so that more users can be tracked. If at the end, and user closes the tab, it might not track those users. Also GA code loads in the background.
GA Chrome Extension to see what percentage of people click on your links.
Search Console setup – link to Google Analytics
Google Ads data opt-out
https://adssettings.google.com/authenticated
You might need to link to this page if you are using remarketing or ads features of GA
Cross Device Tracking
Google Signals
https://support.google.com/analytics/answer/7532985?hl=en
Under GDPR you only can keep user information as long as you need it
You need to be able to explain whether if you need it or not
IP Anonymisation
https://support.google.com/analytics/answer/2763052?hl=en
If you don’t have this code in your code, you might be breaking GDPR
Goals – What you want your visitors to do on your website
Sign Up to an emailing list, add to cart
Without goals, you don’t know how well your website is working
It tells you where the value lies
Google Analytics for Power Users course
Excluding your own visits
https://support.google.com/analytics/answer/1034840?hl=en
Keep in mind of seasonality
User details
Demographics overview
Interests
New visitors is almost certain that is over reported
Because people might have cleared cache, moved to different devices etc
See your Facebook Ads cost & ROI in Google Analytics reports
https://supermetrics.com/blog/see-facebook-ads-cost-roi-google-analytics-reports
Social Plug-ins
You can track social shares on your websites but you need to add a bit of code
Or use integrated services like add this
https://support.google.com/analytics/answer/1316556
URL UTM Tracking
https://ga-dev-tools.appspot.com/campaign-url-builder/
Event tracking
(email address clicks, downloads etc)
Live chats need to fire events as well
Monster Insights can track events as well
https://www.monsterinsights.com/your-ultimate-guide-to-monsterinsights-dashboard-reports/
Advanced Filters
Bounce rates more than 60%
Sessions more than 100
Priority pages to be optimised
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here