Make your team proud
Make your team happy
Rewire your brain to focus on positive
Spend time above the line not below the line (
You can start the day with your intention. What are you going to get from it?
High growth model book – email to instructor
Prove – initial stage of business when you achieve constant ROI
Grow – leadership, team, implementing strategy, coming up with great strategy
High growth cycle – the team brought you to that place might not be the team that might take you to the next level
Valley of death
When you need to reinvent yourself to move to next stage
1m – 10m – 20m revenues – many companies fail to scale
4 people – 24 types of interpersonal relationships
Managing interpersonal relationships
Leadership management
Pareto – 20% of activities make up to 80% of results
1- personal leadership
2- communication
3- leadership and management skills
4- build and grow high performing teams
Tip of the iceberg – being doing
Below the surface – habits goals beliefs values passions
Environment around us
Passions – your purpose, an intense desire or enthusiasm
Values – represent your highest priorities and your deepest driving forces
What’s important to you?
Define your value rules
Put down how you express your values
Eg value: health, rules: anytime Ie exercise,
Beliefs: the lens that you see the world
Write down 5 beliefs about your company
Beliefs about your team
And your leadership skills
Are they empowering or holding you back
The power of written goals –
A class research only 3% had goals written down and they got 98% of wealth after 25 years
Beware the niagara falls syndrome
(Dissatisfaction x vision) + FirstSteps > Resistance
Why you got to change
Write down 3 goals you want to achieve this year
Communication is one of the best
Importance of empathy
3 tools of communication – body language 55%, voice 38%, words 7%
Modalities of communication
40% visual
20% Auditory
40% kinesthetic
Neuro linguistic programming NLP
Match and mirror
Do not stop meeting altogether
They get rid of miscommunication
Make them more effective
Every meeting ever https://www.youtube.com/watch?v=K7agjXFFQJU
Quarterly one day meeting strategy
Monthly 4 hours – priorities
Weekly 1 hour – big issues
Daily 5-15 mins – tactics
Best time for meetings 11am – 2pm
People are most productive in the morning
Types of meeting
Consensus decisions
Creative decision
Information sharing
3 roles
Moderator
Time keeper
Parking lot – take note of items to discuss in the future
Whoever attends meetings must have a voice
PERSUASION
Push method. I have an idea , proposing ideas, suggestions, recommendations, questions that suggest a proposal
Reasoning facts and logic in support or opposition argument against
Pull , asserting . stating expectations, needs, demands, standards, requirements
Evaluating, positive or negative judgement, reinforcement, criticism, personal and intuitive
Using Incentives and pressures: specifying the ways and means you control that meet others needs
Attracting
Finding common ground, highlighting common values, beliefs, ideas or agreement
Sharing visions
Bridging
Involving soliciting views ideas information from other encouraging participation
Listening summarizing reflecting feelings,
Disclosing admitting mistakes revealing uncertainty asking for help, making oneself vulnerable
LEADERSHIP VS MANAGEMENT
Vision and strategy
Creating value
Influence
Have followers
Behavior dynamics
Mindset – behaviour – results
Mindset – meditation, breathe box method (breathe in 4 seconds, wait 4, breathe out 4, wait 4)
Gratitude, journal
Water, eating healthy, sleep, exercise,
Physiology, posture, breathing, tone of voice
Language: words used to describe experience
- DIMINISHER VS MULTIPLIER
High growth leaders have the right questions not the right answers
- COACHING
10% build rapport
70% listen and ask questions
10% feedback and advice
10% decisions
Coaching – instead of instructing, ask questions. Let them think about solutions and answers.
- DELEGATION
How you can create more time in your life, stop doing something.
Management by Objectives
EMPOWER TEAM TO MAKE DECISIONS
Authority level | Decision areas and specific |
Discuss with manager, make joint decision | |
Bring signature stage, recommendation, manager sign off | |
Act and report through agreed process |
Most valuable thing you have: TIME
Time management = Life management
10 WAYS OF DOUBLING YOUR PRODUCTIVITY
1- Make a list, get ideas out of your head,
2- Consequence: What are the consequences of not doing those?
3- Zero based thinking: If you started the day over, what would you do differently?
4- 20:80 pareto principle, how do you spend your 20% time to get 80% results
5- Time grid:
Not urgent but important – that is where growth happens
6- Focus. Follow one course until successful.
7- Stop procrastination,
Set clear goals
Break goals down to bite sized
Pick 1 task and start immediately
Do the most important thing first thing in the morning
8- Default diary
9- Plan
10- Leverage
BUILD A HIGH PERFORMING TEAM
Focus on culture
Winning cultures are difficult for competitors to copy
Employees seek more from their jobs than pay
Report card on leadership is culture.
How people talk to each other
Put big rocks into the bottle first. What are big rocks?
What are the 3 biggest goals?
- ALIGNMENT
What is your vision?
Does it describe how things will look like?
Lack of clarity will result in people coming back to the leader, asking every step.
- ACCOUNTABILITY
Assign clear expectations +owners agreement + personal reward = self ownership and high accountability
RACI
Responsible
Accountable
Consult
Inform
Find everybody’s roles up front

I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here