To switch to something new takes time to reinvest your attention
https://www.youtube.com/watch?v=iM4u-7Z5URk
Air traffic controllers take 15-30 min breaks every 2 hours
Context switching depletes your neuro biological resources
https://en.wikipedia.org/wiki/Gerald_Weinberg
When programmers are involved in more projects, time to finish increases rapidly.
https://blog.codinghorror.com/the-multi-tasking-myth/
Exercise 1: Draw a line
Start timer
Write multitasking is a thief on top
Write numbers 1 2 3 …. 21 below the line
Stop the timer
Exercise 2 : time again
This time write 1 letter and 1 number like M 1 U 2 … above and below the line.
Effects:
- Time
- Quality
- Stress
Any project longer than 90 days, is subject to procrastination
You need business objective for 3-5 years and link it to something tangible.
Toyota uses 4-5 different approach for 10-20 years and employs the most suitable one according to market needs.
hoshin kanri objective matrix
Fortune Magazine found that 80% of Fortune 500 companies use some sort of balanced performance metric approach to their strategy. But it also found that when a company fails, 70% of the time it wasn’t because of bad strategy—it was due to bad execution.
Hoshin planning can help mitigate that risk.
https://www.clearpointstrategy.com/hoshin-kanri-matrix-template/
Customer Avatar
Value proposition
Scrum element
Gaining clarity and focus
Each task has specific attributes:
Time
Money
People
Skills
Your key asset is your customer database
Especially for B2B
Meetings = big company disease
Time blocking for projects and priority task
Does Multitasking Kill Productivity | Why Multitasking Fails and How to Stop Doing It
https://www.youtube.com/watch?v=XOmsRSwQ9rk

I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here