Findings from the Gartner 2015-2016 Chief Marketing Officer (CMO) Spend Survey clearly show that the term “digital marketing” is on the wane. The survey reports that many chief marketing officers are “done” with the term digital marketing – it’s just called marketing now. The report states that 98 per cent of marketers no longer make a clear distinction between marketing online and offline and say the disciplines are merging. However, only about a third those surveyed said that digital marketing techniques are fully incorporated into the overall marketing operation. While the term “digital marketing’ may feel overused, some marketing teams still have a learning curve ahead of them.
The Term ‘digital marketing’ is becoming obsolete

I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here