AMAZON

 

Amazon PPC is growing massively

 

BURAK: Look into Pinterest shopping

https://business.pinterest.com/en-gb/shop-the-look-pins

 

If a prime user goes on to amazon 1 in 3 they buy something

 

Feedback and Review crucial

 

BURAK: Activate Amazon feedback programme

 

Barcodes:

https://www.gs1uk.org/

 

No point in doing ads if you don’t have the buybox

 

Buybox gets 85% of the sales

 

Reduce fulfilment costs with FBA Small and Light

https://services.amazon.co.uk/services/fulfilment-by-amazon/small-and-light.html

 

Variants are important

 

XML is more flexible than CSV as it does not get distorted by commas.

 

Optmyzr

https://www.optmyzr.com/shopping-campaign-tools

 

2 types of Amazon PPC ads

Automatic ads – after it has been running keywords reveal

 

BURAK: 13 FEB Amazon seminar Anicca – send email to Ann

https://www.eventbrite.co.uk/e/anicca-client-briefing-13th-feb-2019-tickets-54280627819

 

Feed optimize – Sync inventory with marketplaces

https://www.feedoptimise.com/plans-and-pricing

 

You can not put in leaflets and such but if the product itself has your brand name on it, you might have your website on there

BURAK: To check.

 

https://chrome.google.com/webstore/detail/the-camelizer/ghnomdcacenbmilgjigehppbamfndblo?hl=en

 

Success on Amazon

The leading All-in-One software dedicated to helping you succeed on Amazon. Increase organic traffic, automate PPC campaigns, track profits, and much more.

https://sellics.com/

EBAY

 

You can convert personal ebay account to corporate account and inherit the stars

 

You can list the same product under different title to test which one is working better

 

TERAPEAK SHOWS YOU WHAT TO SELL ONLINE.

Ebay acquired Terapeak

https://www.terapeak.co.uk/

 

WEBSITE

 

85% of the traffic for first year needs to be paid for on your own website

 

Think websites can be disposable. You can build a completely new website, you can upgrade it.

 

70% of agency revenue goes to staff wages. It is difficult to find people that know what they are doing.

 

Users are familiar with very good experience. They expect it from small businesses as well.

 

Used modules

https://builtwith.com/books2door.com

 

Privacy & Cookie Policy Generator – for Websites and Apps | iubenda

 

https://www.iubenda.com/en/

 

AFFILIATE

 

https://www.quidco.com/search/?search=books

 

Your product page needs to be very good if you are utilizing Google shopping ads. They land on product pages.