AMAZON
Amazon PPC is growing massively
BURAK: Look into Pinterest shopping
https://business.pinterest.com/en-gb/shop-the-look-pins
If a prime user goes on to amazon 1 in 3 they buy something
Feedback and Review crucial
BURAK: Activate Amazon feedback programme
Barcodes:
No point in doing ads if you don’t have the buybox
Buybox gets 85% of the sales
Reduce fulfilment costs with FBA Small and Light
https://services.amazon.co.uk/services/fulfilment-by-amazon/small-and-light.html
Variants are important
XML is more flexible than CSV as it does not get distorted by commas.
Optmyzr
https://www.optmyzr.com/shopping-campaign-tools
2 types of Amazon PPC ads
Automatic ads – after it has been running keywords reveal
BURAK: 13 FEB Amazon seminar Anicca – send email to Ann
https://www.eventbrite.co.uk/e/anicca-client-briefing-13th-feb-2019-tickets-54280627819
Feed optimize – Sync inventory with marketplaces
https://www.feedoptimise.com/plans-and-pricing
You can not put in leaflets and such but if the product itself has your brand name on it, you might have your website on there
BURAK: To check.
https://chrome.google.com/webstore/detail/the-camelizer/ghnomdcacenbmilgjigehppbamfndblo?hl=en
Success on Amazon
The leading All-in-One software dedicated to helping you succeed on Amazon. Increase organic traffic, automate PPC campaigns, track profits, and much more.
EBAY
You can convert personal ebay account to corporate account and inherit the stars
You can list the same product under different title to test which one is working better
TERAPEAK SHOWS YOU WHAT TO SELL ONLINE.
Ebay acquired Terapeak
WEBSITE
85% of the traffic for first year needs to be paid for on your own website
Think websites can be disposable. You can build a completely new website, you can upgrade it.
70% of agency revenue goes to staff wages. It is difficult to find people that know what they are doing.
Users are familiar with very good experience. They expect it from small businesses as well.
Used modules
https://builtwith.com/books2door.com
Privacy & Cookie Policy Generator – for Websites and Apps | iubenda
AFFILIATE
https://www.quidco.com/search/?search=books
Your product page needs to be very good if you are utilizing Google shopping ads. They land on product pages.