WHY VIDEO?
- Communicates some things better
- Preferred by some people over reading
- Liked by google
- Can be viewed on many devices including TV
- Can be published on your site and many other platforms
- Video is a persuasive medium
VIDEO FOR…?
- Location
- Process – timelapse
- Brand story
- Show the person/people
- Show/demo the product
- Event
- Customer/product support
- Testimonials
- Social proof, reviews
- Easy to buy fake reviews
- How do we know its not fake? Video reviews
- Promotional / advert
TIPS
- Keep your hands close to your body for less shaking
- Don’t jump into the video without thinking about it
- You need to slow down
- Tripod slows you down, frees your hands
SOUND
- Half of the video is sound: microphone
VIDEO TYPES
- Cut away
- You can paste different videos on a main video (eg an interview)
- You can also use photos as well. You can zoom in photos to give it a motion
- You can cut away to photos
LENGTH
- Brand story can be few minutes (someone interested would be viewing it)
- Most other stuff 30-60 seconds
- Most people won’t commit more than this duration
WHAT CAN BE IN VIDEO?
- Camera video
- Archive video (by you or someone else)
- Stills
- Photos, graphics, slides, diagrams, screenshots
- You can do image search and filter it by image rights
- License for reuse
- Animation
- Placeit
- Keynote magic move
- Screen recordings
- Still capture
- Or video capture Loom
- Sound, voiceover, music
HOW TO BE BETTER THAN 99%
- Have a bit of a plan: scripting, composition and storyboarding
- Composition: where things are in a frame
- Choosing location and controlling light
- You don’t want hard shadows
- Worry less about light in video rather than photography
- Keep it steady – tripods and mounts
- Get the sound right – half the battle
EQUIPMENT
- Spaces and windows
- Reflectors including mountboard
- Tripods, including for phones and tablets
- Microphone – Lavalier or “Lav” mike
STORYBOARDING
- Even slight thinking before shooting, makes you better than 99% of videos
EDITING
- Use a clap to sync multiple sound tracks and sync them
- Like a Clapperboard
VIDEO FORMAT
- Size 1920 x 1080 or 1080 square
- File format: MP4 has become the modern standard
- Compression format (or codec) H.264
- Above combination suitable for all of FB, TW and IG
- IG, TW – file size limits are 15 mb
- IG 60 seconds, Google my business 30 sec
- Use Youtube embed on website
- Use rel=0 tag not to show related videos at the end
SERVING VIDEO
- Video is large file size
- Needs a host or content delivery network (CDN)
- Some other website your video lives on
- Eg Youtube, Vimeo, Wistia
MOVING THE CAMERA
- By hand – with image stabilization
- Optical image stabilisation is much superior – in 6S Plus, 7 onwards
- Low cost dollies and gimbals for phones and tablets
- Steadicam
WRAP UP
- Everything takes too long
- Throw almost all of what you shoot away
- Less is more, cut before its gets slow
- Rhythm, try to make your cuts regular
- See music videos
Instructor:
https://www.davidjamesross.co.uk/