Social Intelligence Report @adobe

Paid Social
• Facebook ad CTR is up 160% year-over-year and 20% quarter-over-quarter.
• Facebook ad CPC is down 2% year-over-year and down 11% quarter-over-quarter.
• Facebook ad impressions are up 40% year-over-year and 41% quarter-over-quarter.

Organic Social
• ¼ of videos played on Facebook occur on Fridays.
• 15.7% of Facebook post impressions happen on Fridays

Owned Social
• Linkedin refers the second highest amount of social traffic to B2B hight tech sties.
• Revenue per visit (RPV) from Tumblr is up %55 year-over-year but down %36 quarter-over-quarter