Ad fraud appears in more than half (52%) of uncertified apps and in nearly one-tenth (8%) of certified app traffic, according to a new white paper, “Advertising Fraud in Mobile Apps,” released on Monday by Sizmek.
The study by Sizmek, an open ad-management firm, analyzed around 20 billion app impressions on iOS and Android devices. In total, about 24,000 apps not certified by official stores were found to generate malicious traffic.
–For iOS devices, half of illegally downloaded uncertified apps performed malicious activity.
–Over half (56%) of all uncertified apps on Android devices performed malicious activity.
–AVG, an anti-virus and malware protection product, a common protection product, discovered less than a quarter (22%) of all malicious apps and under half (43%) of all malicious traffic on uncertified apps.