A visual could be worth 1000 words. Video can be 1 million. It is a moving picture.
Within the next 4 years Facebook could be “All video”
- Nicola, VP for FB EMEA
YOUTUBE
YouTube is ranked as the UK’s second most popular social media channel with almost as many users as Facebook.
Last year, it was reported by Flint that 37.1 million adults are using the platform in the UK. Although there are no up to date statistics, we can see that YouTube and Facebook regularly battle it out for the most visited social media platform every month.
Globally, the average viewing session is 40 minutes, up 50% from last year according to Omicore. Many brands are now using YouTube as it’s a great place to host longer form content. Unlike other social networks, where users scroll passively through newsfeeds, Youtube users are intentionally searching on the platform for videos to watch.
https://www.avocadosocial.com/latest-social-media-statistics-and-demographics-for-the-uk-in-2019/
Types of Youtube videos
Talking head
indoors, lightning to be considered
Zoella
https://www.youtube.com/channel/UCWRV5AVOlKJR1Flvgt310Cw
On screen demonstration
People don’t have access to good teachers can still access
people don’t appear on videos
How to use website videos
Shopping cart, show people how to use it
Might not have use on youtube, but you can include it on your website
Hand video
FunToys Collector Disney Toys Review
https://www.youtube.com/user/DisneyCollectorBR/about
Ryan ToysReview
https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w/about
Eye contact is important in videos
Youtube quality content about 10 mins
Longer videos live in Youtube, shorter videos are more suitable for Facebook
Attention span
of about 7 seconds
You need to cut / edit
Can get multiple shots that can be used together
Get ahead and schedule on your video production
Preferably post 1 video every week
Largest Youtube channel
https://www.youtube.com/user/PewDiePie/about
Things to watch out for video quality
Sound is vital. You need external mic
Shot framing is key.
If talking head, center, or side, bring something (graphics etc) to the side
Half a million Royalty free music that you can use on your Youtube videos
But not anywhere else
Avoid music license issues
Sunlight is very good if you have it
Youtube Business Benefits
- Free video hosting platform, very fast
- You need to use it as a Social Media, eg. comment on other videos etc
- Powerful advertising tools
- Second largest search engine
People looking for reviews, tend to be ready to buy those products
Product showcase
Will it blend
Actor is their CEO
https://www.youtube.com/user/Blendtec/about
Don’t wait to be forget, then you will never be able to start
Brand sponsored channel
Mum’s eye view
Powered by Asda
https://www.youtube.com/user/MumsEyeView/about
Finding Youtubbers
Influencer Marketing Made Easy
Have Control Over The Content Your Customers See
With FameBit you can launch a campaign for free, receive proposals from interested influencers and easily track the metrics that matter all in one place.
Viewability
Youtube is almost viewable everywhere (eg on Twitter, it is embeddable)
Facebook as a video platform
It is not a good idea to post YT video on FB because FB limits the amount of its reach. Because FB is promoting its own video platform
Shareability –
FB video is very unlikely to be seen outside of FB. Walled garden.
If I am on TW, I might not want to leave TW and go to FB to just a video.
Vimeo, 1/10 of the size of YT. Videographers, Web developers
YT includes all kinds of people, low quality comments etc
Vimeo community feels a bit more professional, quality of the videos are much better.
Provides you with a ad-free embed option
Dailymotion – EU equivalent of YT
Stuff with copyright
Wistia – embed your videos on your website
You can consider SEO benefits because your websites are ranking better
I’m not a YouTube partner, so why am I seeing ads next to my videos?
Ads may appear next to your uploaded videos even if you haven’t monetized the videos yourself.
If your video contains content to which you don’t own all necessary rights, the rights holder may have identified his/her content in your video and chosen to place ads on it. Ads may be displayed on your videos if they contain soundtracks from the AudioSwap library or if the content in your video has been identified by Content ID.
https://support.google.com/youtube/answer/2475463?hl=en
Sprout video
Vzaar
Payment gateways –
Youtube channel art
https://www.canva.com/templates/web-banners/youtube-channel-art/
YouTube recommends uploading channel art at 2560 x 1440
Channel Trailer
Playlists
are crucial to enable people to watch more than one video
35% drop in viewership if you start your video with a logo
Start immediately adding value.
After 10-15 seconds in, you can mention branding
Unlisted videos
Does not physically show up on your channel
But still, link is shareable.
You can embed it
No notification goes to your subscribers.
It is good to repeat the title of the video on the first sentence in description. You can change it slightly though.
You can use these in your titles:
Type of video – what it is about – who it is for
Add every single one of your videos into a playlist.
Thumbnail
People see it on search
If you embed it, people will see it before playing
Custom thumbnail – and they don’t have to show in the video
Pick a style you stick to it
You can do it on canva
Keywords on websites are not effective or even spammy in terms of SEO
But keywords on youtube is still relevant (tags)
Editing a video is possible in Youtube (beta)
CTA Cards – Call to action
Watch another video
Promote another channel
Poll
Approved website link
Captions – transcribe the video
Facebook video
You can tag products
Include cost, description, image and link back to website
Promoting your videos
Live streaming
Focus on content
Quality might be lower but that’s the point
You can go live in a Facebook group.
Twitch – screen broadcast not just games
Connection speed
It should not look too staged
Start when you are going live, don’t waste time at the start
Product Demonstration
Product review
Hyperlapse
https://hyperlapse.instagram.com/
Boomerang
https://itunes.apple.com/gb/app/boomerang-from-instagram/id1041596399?mt=8
Youtube advertising
Trueview watch: 30 sec – TrueView: Views: The number of times your ad has been viewed. For TrueView in-stream, this is the number of times a viewer watches for 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with your video (in-stream), whichever comes first.
https://support.google.com/displayvideo/answer/6298774?hl=en
You can get YT views for 1-2p per 30 seconds
I’m founder and director of The Digital Agency; a certified Google Partner and Shopify Partner digital marketing agency operating in London and Istanbul. The Digital Agency has a solid track record of delivering high growth in eCommerce, Facebook & Google advertising, social media communication, search engine optimization, eCommerce and website production through 16 years of experience with 140 brands in 500 projects. Visit The Digital Agency here