• HTML 5 shall be used to develop sites.
  • They shall be light, compatible and flexible with sound coding that allows for fast uploading.
  • They shall have a contact section that operates with the The Digital Agency central system and with help from the web service API.
  • In cases of obtaining memberships from the site, they shall be integrated with the The Digital Agency Central Membership API system.
  • They shall have a search function that includes the entire content.
  • They shall have Search Engine-Friendly URLs that contain Turkish keywords but do not contain (?,=,aspx..) for search engine optimization.
  • Javascript shall be used sparingly and Flash shall not be used unless absolutely necessary.
  • The sites shall include a user that encompasses two-click deep content (HTML), which can be read by search engines, as well as newly entered news. The root folder of the site must have sitemap.xml, an error-free and dynamic Google (XML) site map that is obtained from Google Webmaster.
  • The root folder of the sites shall include the robots.txt file, which provides a link to the site map.
  • Flash shall not be used for design and content. In cases when it is used when necessary with special approval from Digital, alternative text and pages that can be seen by search engines must also be added, and they must comply with the Digital Standards articles regarding “Flash Pages.”
  • “Alternate Text” shall be entered for all visuals; “Mouse Over” effects shall be used effectively on clickable areas.
  • There shall be an updatable section such as News, Announcements or similar.
  • CSS-using tags such as H1 or H2 shall be used appropriately in the text. CSS usage must not cause an error at the http://jigsaw.w3.org/css-validator address.
  • The sites shall be compatible with the http://www.w3.org standards, as well as with all browsers, operating systems and their versions (IE, Firefox, Opera, Safari, Linux, Mac…). All pages of the sites shall be error-free at the http://validator.w3.org address.
  • At the www.browsershots.org address, the site shall look exactly the same on the platforms IE, FF, O, Win, Mac and Linux.
  • Addresses written without www in the domain name shall be opened on the condition of directing to a www address.
  • In the case of an unused page on the site, a “Not Found” page shall be displayed, which brings up a 404 header, and includes a site map and search function in its content.
  • RSS 2.0 support shall be available for all updates (News, products, etc.). An RSS connection shall be accessible via an icon at the bottom right-hand side as a Footer.
  • Favicon shall be created from the company/brand logo.
  • The content/code rate of the site shall not be less than 40 percent.
  • Absolutely no pop-ups are allowed on the site; pop-up messages (warning messages with a clickable button) shall be removed.
  • In-site connections shall open in the same window, while connections to external sites shall be opened in a new window.
  • It shall be compatible with Google Webmaster Guidelines (See: Google Webmaster Central – http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769)
  • It shall work smoothly with extensions such as non-optimized flashes on low-performance computers.