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Major ecommerce milestones
1991 – The World Wide Web is created
1994 – Netscape launches Navigator, the first widely-used web browser, and Pizza Hut offers online ordering on their website
1995 – eBay is founded & Amazon makes its first sale
1996 – Over 40 million people have Internet access, and online sales surpass $1 billion for the year
1998 – PayPal is founded, and changes the way people make payments online
2000 – Revenue from U.S. online shopping totals over $25 billion
2001 – 70% of Internet users make an online purchase during the holiday season
2003 – Apple launches iTunes, the first major digital music store
2005 – The term “Cyber Monday” is coined and becomes one of the biggest online shopping days of the year
2006 – Facebook begins selling advertisements
2008 – Online purchases are made on mobile phones for the first time
2012 – Online B2C sales surpass $1 trillion
The Growth of Ecommerce
Ecommerce Sales in the U.S.
Ecommerce sales have continued to grow steadily, with the total sales increasing 135% from 2009 to 2015.
The Growing Importance of Ecommerce
Ecommerce has not only grown in total revenue, but also continued to make up a larger share of the total retail sales made in the United States.
The Ecommerce Industry Today
There are now more than 800,000 stores online.
78% of US adults have made a purchase online, and 69% of adults with Internet access shop online at least once a month.
Online sales by Product Category
The most commonly purchased items online are electronics (22%) and clothing (17%).
Looking to the Future: Mobile Commerce & Personalization
Ecommerce is continuing to evolve, and two of the most important trends for online retailers today are mobile commerce and personalization.
In 2015, 30% of ecommerce sales took place on a mobile device, and mobile commerce is expected to grow 2.58x faster than total ecommerce sales.
56% of consumers say they would be more included to use a retailer if it offered a personalized experience, and 74% of online shoppers get frustrated when websites show content that has nothing to do with their interests.
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Continue reading →: Social media account security standards
- For security reasons, individual administrator rights shall not be available for our Facebook, Twitter and other social media accounts. In other words, administrative rights shall be limited.
- A shared Agency Facebook corporate account (https://www.facebook.com/help/131976240210052) shall be created for necessary operations. The account shall fulfill the following requirements:
- It shall not contain words such as the name of the Agency, as the admin may attract unwanted attention.
- The access password shall be set on https://www.random.org/passwords/?num=5&len=12&format=html&rnd=new and communicated to the digital team in the format indicated below.
- It shall be used for the brands owned by The Digital Agency.
- Passwords for social media (e.g. Twitter) and email accounts shall fulfill the following requirements:
- Twitter passwords shall be shared with at most two people, who shall perform the necessary updates at the Agency.
- In order to prevent unauthorized access, accounts associated with the brands must not be authenticated on mobile devices, such as those with iOS. Mobile devices shall not be used to perform updates.
- Passwords that can be easily guessed (e.g. trial123456) or weak passwords must be updated.
- Passwords must be hard to guess, of at least 12 characters (uppercase/lowercase characters, numbers, symbols) in length and changed every 60 days. The URL https://www.random.org/passwords/?num=5&len=12&format=html&rnd=new shall be used to create highly-secure passwords.
- The employees of the Agency who have access to the password shall be individually liable and the Agency shall be institutionally liable for any damages that may result from changing the passwords, disclosure of passwords due to carelessness and their falling into the possession of third parties as a result of similar causes.
- The passwords held by the Agency shall not be sent through email.
- A document that can be shared and accessed on a private basis must be created in Google Docs for all passwords (Facebook, Twitter, etc.), and these passwords must be written on this document through HTTPS only. They shall always be kept up-to-date. The email addresses, to be obtained from the Digital, of relevant employees of the Agency shall be authorized so that they are able to edit Google Docs documents.